How to Enter

All entries are made on our award management system. You can register your company details and complete your entry using the link below.

#1 Online Judging – 12 -16 July 2021
#2 Online Judging – 2 – 19 August 2021
2nd Round Judging – 7 September 2021
Executive Judging Review – 13 September 2021

LIST B – Maximum 4 categories can be entered

GENERAL ENTRY FORM
B1. Short Term Effects
B2. New Product Or Service
B3. Small Budget

SPECIFIC ENTRY FORMS
B4. Most Original Thinking
B5. Insights & Strategic Thinking
B6. Brand Value
B7. Return On Investment
B8. Long Term Effects
B9. Marketing Solutions Other Than Advertising
B10. Innovative Channel Solutions
B11. Clever Use Of Research / Or Data
B12. Positive Change
B13. Challenger Brands
B14. Outsmarting Covid
B15. Jumpstart

JUMPSTART CATEGORY Only

ACA or AANA Advertisers Members
OnTime Entries: $475 +gst
Extended & Final Deadline: $625 +gst

Non-Member Agencies
On Time Entries: $875 +gst
Extended & Final Deadline: $1,025 +gst

Advertising campaigns that ran in Australia during the period 1 April 2019 and 31 May 2021 are eligible for entry. Campaigns may have been introduced earlier but must have run during this period and have data relative to the qualifying time.

More eligibility requirements regarding previous entries and case criteria are explained in the 2021 Entry Guide.

The 2021 Effie Awards has the unique opportunity to increase our understanding of how to effectively use marketing as a tool to both manage the devastation of a pandemic and the impacts of a recession.

Category additions and changes:

• Outsmarting COVID: for those that can contribute to our marketing knowledge
• Jumpstart: for those that may not have entered the Effies before (or a while) but think they have a decent effectiveness story worth exploring
• Best Smaller State: Entries that qualify under this definition and score well in Round 1 judging will be automatically entered into this category at no additional fee. See the Entry Kit for more details