How to Enter

The 13th Annual Effie program has now launched! Call for Entries is open and will culminate with the Effie Awards presentation evening on Wednesday 20 October 2021.

2021 Entry Guide

Please download your essential how-to-enter guide below.

Enter here

All entries are made on our award management system. You can register your company details and complete your entry using the link below.

2021 Key Dates

Entries Open – 25 February 2021
On-Time Entries Close – 3 June 2021
Extended & Final Deadline – 17 June 2021
Finalists Announced – 28 July 2021
Awards Dinner & Presentation – 20 October 2021


#1 Online Judging – 12 -16 July 2021
#2 Online Judging – 2 – 19 August 2021
2nd Round Judging – 7 September 2021
Executive Judging Review – 13 September 2021


Entry Forms

LIST A – Only 1 Category can be entered

A1. Retail/Etail
A2. Food, Confectionery And Snacks
A3. Beverages
A4. Other Consumer Goods
A5. Health And Wellbeing
A6. Financial Services
A7. Other Services
A8. Travel, Leisure And Media

A9. Government
A10. Not For Profit Organisations


LIST B – Maximum 4 categories can be entered

B1. Short Term Effects
B2. New Product Or Service
B3. Small Budget

B4. Most Original Thinking
B5. Insights & Strategic Thinking
B6. Brand Value
B7. Return On Investment
B8. Long Term Effects
B9. Marketing Solutions Other Than Advertising
B10. Innovative Channel Solutions
B11. Clever Use Of Research / Or Data
B12. Positive Change
B13. Challenger Brands
B14. Outsmarting Covid
B15. Jumpstart


Entry Fees

ALL CATEGORIES except Jumpstart

ACA or AANA Advertisers Members
On-Time Entries: $950 +gst
Extended & Final Deadline: $1,250 +gst

Non-Member Agencies
On-Time Entries: $1,750 +gst
Extended & Final Deadline: $2,050 +gst



ACA or AANA Advertisers Members
OnTime Entries: $475 +gst
Extended & Final Deadline: $625 +gst

Non-Member Agencies
On Time Entries: $875 +gst
Extended & Final Deadline: $1,025 +gst


Advertising campaigns that ran in Australia during the period 1 April 2019 and 31 May 2021 are eligible for entry. Campaigns may have been introduced earlier but must have run during this period and have data relative to the qualifying time.

More eligibility requirements regarding previous entries and case criteria are explained in the 2021 Entry Guide.


CATEGORy Changes IN 2021


The 2021 Effie Awards has the unique opportunity to increase our understanding of how to effectively use marketing as a tool to both manage the devastation of a pandemic and the impacts of a recession.

Category additions and changes:

  • Outsmarting COVID: for those that can contribute to our marketing knowledge
  • Jumpstart: for those that may not have entered the Effies before (or a while) but think they have a decent effectiveness story worth exploring
  • Best Smaller State: Entries that qualify under this definition and score well in Round 1 judging will be automatically entered into this category at no additional fee. See the Entry Kit for more details



ThinkTV takes a look at the new Australian Effies Database

Explore the Case History Database and download case studies

8 tips on writing a winning entry

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