CALL FOR ENTRIES
Awarding ideas that deliver results
Effie Australia celebrates the power of great ideas that drive real, measurable success, along with the brilliant strategies that bring them to life.
Each year, the Effie Awards spotlight the most impactful achievements in advertising and marketing effectiveness. The focus is on campaigns that not only deliver outstanding results but also meet the objectives they were designed to achieve—all within the Australian market.
What’s new for 2025?
Read the announcement here.
We’re excited to introduce three new categories that reflect the marketing landscape:
- Performance Marketing
- Youth Marketing
- Business-to-Business Marketing
In addition, changes to the Insight & Strategic Thinking category will divide it into two divisions based on spend: over $2 million and under $2 million. Additionally, ACA has updated the ROI requirement across most categories to allow for alternative measures of success.
Entry guidelines
- Entrants must select one industry category from List A and up to four specialist categories from List B per campaign.
- To qualify, campaigns must have run in Australia between 1 April 2023 and 31 May 2025. Campaigns introduced earlier are eligible, but entries will be judged based on results achieved in Australia during the eligibility period.
- International data may be included for context where necessary.
Tips for a winning entry
- Submit entries online and plan ahead to meet deadlines.
- Keep your storytelling concise and impactful—stick to the word count!
- Showcase a clear connection between your strategy, execution, and effectiveness.
Join us in celebrating the ideas that truly make a difference!
MENTORSHIP
DOWNLOAD THE 2025 Entry Guide
The essential how-to-enter guide will help you prepare for the Effie Awards. Download today and get familiar with what’s required.
All entries must be made online.
To help with offline entry creation and approvals, we’ve developed an Effie Entry template for you to collate your entry before uploading it to the entry portal. This is purely for draft purposes and you must answer the precise questions for the category you’re entering.
ENTRIES NOW OPEN
FREE WEBINAR
Give yourself the best chance of winning a gold Effie this year. Watch the free webinar with Effie judges.
Key takeaways
- Introduction to the Effie Awards
- Learn about new categories, scoring and weighting, and writing entries specifically for each category
- Hear what Effie judges are looking for
- Find out how to enter with key tricks and tips for using the online portal
- Have the opportunity to ask the team direct questions about entry into this year’s Effie Awards
2025 Key Dates
Call For Entries Open: Monday 10 February 2025
On-Time Entries Close: Monday 12 May 2025
Extended Deadline: Monday 26 May 2025
Late Entry Deadline: Monday 2 June 2025
Round 1 Online Judging: Wed 18 June – Wed 2 July 2025
Finalists Announced: Friday 19 July 2025
Round 2 Online Judging: Wed 23 July – Wed 6 Aug 2025
Round 2 In Person SYD: Tuesday 19 August 2025
Round 2 In Person MELB: Thursday 21 August 2025
Executive Judging: Thursday 28 August 2025
Awards Night: Thursday 9 October 2025
Effective Advertiser: Invitation Only
Invitation for entry: Wednesday 16 July 2025
Entry Deadline: Wednesday 13 August 2025
Executive Online Judging: Mon 18 Aug – 27 Aug 2025
Executive Zoom Judging: Thursday 28 August 2025
Categories
LIST A: INDUSTRY CATEGORIES
– Only one category can be entered
A01. Retail/Etail
A02. Food and Beverage Brands
A03. Restaurants and Food Delivery
A04. Other Consumer Goods
A05. Health And Wellbeing
A06. Financial Services and Insurance
A07. Telecommunications and Other Services
A08. Travel, Leisure And Media
A09. Government
A10. Not-for-Profit Organisations
LIST B: SPECIALIST CATEGORIES
– Maximum four categories can be entered
Specific Challenges
B01. New Product or Service
B02. Challenger Brands
B03. Small Budget
B04. Positive Change
B05. Social Media First
B06. Business to Business Marketing
B07. Youth Marketing
Innovation
B08. Most Original Thinking
B09a. Insight & Strategic Thinking – under $2 million
B09b. Insight & Strategic Thinking – over 2 million
B10. Innovative Media or Channel Solutions (inc Media Partnerships)
B11. Innovative Marketing Solutions
B12. CX
B13. Clever Use Of Research / Or Data
B14. Artificial Intelligence (AI)
Metrics
B15. Return On Investment
B16. Short-Term Effects
B17. Long-Term Effects
B18. Brand Value
B19. Performance Marketing
2025 Entry Fees
0
| Member On-Time Entry Fee | $1,100 |
| Member Extended Deadline Fee | $1,450 |
| Member Late Entry Fee | $1,990 |
| Non-Member On-Time Entry Fee | $2,000 |
| Non-Member: Extended Deadline fee | $2,300 |
| Non-Member Late Fee | $2,990 |
| Ex GST |
| New Entrants On-Time Entry Fee | $900 |
| New Entrants Extended Deadline Fee | $1,100 |
| New Entrants Late Fee | $1,400 |
| Small Budget Category On-Time Entry Fee | $600 |
| Small Budget Category Extended Deadline Fee | $650 |
| Small Budget Category Late Fee | $800 |
| Changes to entry after Ext. Deadline | $200 |
| Ex GST |
2025 Eligibility
Advertising campaigns that ran in Australia during the period 1 April 2023 and 31 May 2025 are eligible for entry. Campaigns may have been introduced earlier but must have run during this period and have data relative to the qualifying time.
More eligibility requirements regarding previous entries and case criteria can be found in the Entry Guide.
Highlights
ThinkTV takes a look at the new Australian Effies Database
Explore the Case History Database and download case studies
8 tips on writing a winning entry