How to Enter

All entries are made on our award management system. You can register your company details and complete your entry using the link below.

Round Two online Judging: 1 – 18  August
Round 2 Judging: Tuesday 6 September
Executive Judging Review: Monday 12 September
Awards Dinner & Presentation: Wednesday 19 October

LIST B – Maximum 4 categories can be entered

GENERAL ENTRY FORM
B2. New Product Or Service
B3. Small Budget

SPECIFIC ENTRY FORMS
B1. Short Term Effects
B4. Most Original Thinking
B5. Insights & Strategic Thinking
B6. Brand Value
B7. Return On Investment
B8. Long Term Effects
B9. Marketing Solutions Other Than Advertising
B10. Innovative Media or Channel Solutions
B11. Clever Use Of Research / Or Data
B12. Positive Change
B13. Challenger Brands
B14. Outsmarting Covid
B15. Jumpstart

JUMPSTART CATEGORY Only

ACA or AANA Advertisers Members
OnTime Entries: $475 +gst
Extended & Final Deadline: $625 +gst

Non-Member Agencies
On Time Entries: $875 +gst
Extended & Final Deadline: $1,025 +gst

Advertising campaigns that ran in Australia during the period  1 April 2020 and 31 May 2022 are eligible for entry. Campaigns may have been introduced earlier but must have run during this period and have data relative to the qualifying time.

More eligibility requirements regarding previous entries and case criteria can be found in the 2022 Entry Guide.

The 2022 Effie Awards has the unique opportunity to further increase our understanding of how to effectively use marketing as a tool to both manage the devastation of a pandemic and the impacts of a recession.

CATEGORY UPDATES:

• Long Term Effects & Brand Value will both be judged in Round One and won’t go straight through to Round Two.

• Long Term Effects will now be for a 3 year period minimum.

• Short Term Effects – eligibility is now: Activation campaigns that may take effect over one day or up to three months.

• Jumpstart: for those that may not have entered the Effies before (or a while) but think they have a decent effectiveness story worth exploring. (Register for the webinar)

• Best Smaller State: Entries that qualify under this definition and score well in Round 1 judging will be automatically entered into this category at no additional fee. See the Entry Kit for more details. This will continue in 2022.

The Jumpstart Mentoring Program has been specifically introduced for companies/agencies that feel they don’t have all the data to compete on level terms with regular Effie winners. Both the mentoring program and the Jumpstart award category are designed to help make the Effies more accessible to the broader marketing community. Find out more and register for the Jumpstart Launch & Mentoring webinar on March 10 by clicking the button below.