CALL FOR ENTRIES
2024 Australian Effie Awards is closed for judging.
Effie Australia celebrates great ideas that achieve real results, and the strategy that goes into creating them.
The annual Effie Awards honour the most significant achievements in advertising and marketing effectiveness. Every year judging is centred around campaigns that have delivered superior results within Australia and in meeting the objectives they were designed to achieve.
Changes this year
Off the back of three successful new categories in 2023 that all had winners, CX, Social Media First and Innovative Marketing Solutions, we introduced another new category in 2024, Artificial Intelligence (AI). AI is becoming more and more prominent in campaigns, in learning, and in the way we navigate our day-to-day lives.
An entrant may select only one industry category from List A and no more than four specialist categories from List B for each campaign.
To be eligible for the Australian Effie Awards, the campaigns must have run in Australia during the period 1 April 2022 and 31 May 2024. Campaigns may have been introduced earlier but each case will be evaluated based on the results achieved in Australia within the eligibility period. Overseas data may be included in the submission where additional context is required.
Entry is online, we recommend preparing in advance of the deadlines. Keep within the word count with short, to-the-point storytelling, with a clear demonstration of effectiveness.
MENTORSHIP
2024 Entry Guide
The essential how-to-enter guide will help you prepare for the 2024 Effie Awards. Download today and get familiar with what’s required to plan next year’s entries.
Entries opened on 4 March 2024 and the on-time deadline is 13 May, with an extended deadline of 27 May and a late deadline of 3 June. Entries must be made online. To view the entry questions, download the entry forms, or access them through the entry portal. To help with offline entry creation and approvals, we’ve developed an Effie Entry template for you to collate your entry before uploading it to the entry portal.
ENTRIES OPEN
FREE WEBINAR
Give yourself the best chance of winning a gold Effie this year. Watch the free webinar with Effie judges.
Key takeaways
- Introduction to the Effie Awards
- Learn about new categories, scoring and weighting, and writing entries specifically for each category
- Hear what Effie judges are looking for
- Find out how to enter with key tricks and tips for using the online portal
- Have the opportunity to ask the team direct questions about entry into this year’s Effie Awards
2024 Key Dates
Entries open: Monday 4 March 2024
On-time entries close: Monday 13 May 2024
Extended deadline: Monday 27 May 2024
Late entries: Monday 3 June 2024
Round one online judging: 19 June -3 July 2024
Finalists announced: Friday 19 July 2024
Round two online judging: 31 July – 14 August 2024
Syd Round two in-person judging: Wed 21 August 2024
Melb Round two in-person judging: Thurs 22 August 2024
Executive judging review: Wed 28 August 2024
Awards dinner & presentation: Thurs 10 October 2024
Categories
LIST A: INDUSTRY CATEGORIES
– Only one category can be entered
A01. Retail/Etail
A02. Food and Beverage Brands
A03. Restaurants and Food Delivery
A04. Other Consumer Goods
A05. Health And Wellbeing
A06. Financial Services and Insurance
A07. Telecommunications and Other Services
A08. Travel, Leisure And Media
A09. Government
A10. Not-for-Profit Organisations
4 LIST B: SPECIALIST CATEGORIES
– Maximum four categories can be entered
Specific Challenges
B01. New Product or Service
B02. Challenger Brands
B03. Small Budget
B04. Positive Change
B05. Social Media First
Innovation
B06. Most Original Thinking
B07. Insight & Strategic Thinking
B08. Innovative Media or Channel Solutions (inc Media Partnerships)
B09. Innovative Marketing Solutions
B10. CX
B11. Clever Use Of Research / Or Data
B12. Artificial Intelligence (AI)
Metrics
B13. Return On Investment
B14. Short-Term Effects
B15. Long-Term Effects
B16. Brand Value
2024 Entry Fees
| Member On-Time Entry Fee | $1,040 |
| Member Extended Deadline Fee | $1,350 |
| Member Late Entry Fee | $1,750 |
| Non-Member On-Time Entry Fee | $1,900 |
| Non-Member: Extended Deadline fee | $2,230 |
| Non-Member Late Fee | $2,890 |
| Ex GST |
| New Entrants On-Time Entry Fee | $725 |
| New Entrants Extended Deadline Fee | $950 |
| New Entrants Late Fee | $1,230 |
| Small Budget Category On-Time Entry Fee | $530 |
| Small Budget Category Extended Deadline Fee | $560 |
| Small Budget Category Late Fee | $720 |
| Changes to entry after Ext. Deadline | $200 |
| Ex GST |
2024 Eligibility
Advertising campaigns that ran in Australia during the period 1 April 2022 and 31 May 2024 are eligible for entry. Campaigns may have been introduced earlier but must have run during this period and have data relative to the qualifying time.
More eligibility requirements regarding previous entries and case criteria can be found in the 2024 Entry Guide.
Highlights
ThinkTV takes a look at the new Australian Effies Database
Explore the Case History Database and download case studies
8 tips on writing a winning entry