Case History Database

Love it or hate it, you probably didn’t see it. But our target found it. For once it wasn’t about belting the hell out of a fast growing brand, increasing awareness and getting it out there to every bottleshop from the city to the outback. It was about deepening our relationship with a surprisingly loyal base of generation Y consumers. In the fiercely fought new beer category we deepened acceptance and respect from our consumers and increased repeat volume from existing distributors. For a brand of scale, we’ve kept it secret, and we kind of hope you didn’t see it.

	Executive Creative Director		James McGrath		Clemenger BBDO Proximity, Melbourne
	Creative Director		Ant Keogh		Clemenger BBDO Proximity, Melbourne
	Senior Copywriter		Seymour Pope		Clemenger BBDO Proximity, Melbourne
	Designer		Musonda Katongo		Clemenger BBDO Proximity, Melbourne
	Planning Director		Paul Rees-Jones		Clemenger BBDO Proximity, Melbourne
	Author/ Senior Planner		Mike Derepas		Clemenger BBDO Proximity, Melbourne
	Group Account Director		Paul McMillan		Clemenger BBDO Proximity, Melbourne
	Account Director		Mick McKeown		Clemenger BBDO Proximity, Melbourne
	Author/Account Manager		Sam Mackisack		Clemenger BBDO Proximity, Melbourne
	Executive Producer		Sonia Von Bibra		Clemenger BBDO Proximity, Melbourne
	Producer		Sevda Cemo		Clemenger BBDO Proximity, Melbourne
	Marketing Director		Peter Sinclair		Carlton & United Breweries
	General Manager-Carlton Brands		Vincent Ruiu		Carlton & United Breweries
	Senior Brand Manager		Peter Gardner		Carlton & United Breweries
	Assistant Brand Manager		Kate Richmond		Carlton & United Breweries