BOOK YOUR TICKETS TO THE AWARD SHOW AND DINNER:
Friday 9th October 2026
Congratulations to all the finalists in the 2026 Australian Effie Awards. Join us for an evening that celebrates the most effective work in Australian advertising.
Becky Lucas will be hosting this year’s show at the Hyatt Regency in Sydney. Get your tickets, block out your diary and get ready to celebrate!
Winners take home a coveted Effie Trophy
Winners will be announced across all categories, as well as the following Special Awards:
- Effective Agency of the Year
- Effective Advertiser of the Year
- Grand Effie
- Best State Campaign
- The prestigious Colin Wilson-Brown Award, recognising the Effie Chair’s contribution to marketing effectiveness.
- New this year: Best New Entrant, sponsored by Google.
Finalists are also recognised for their success in effective marketing and will receive an Effie Finalist certificate after the show.
Wondering what to wear?
The dress code is cocktail; think fancy dresses, smart suits, or mix it up in true advertising style with trainers and a t-shirt. Get some inspo from last year’s winners and finalists and check out our photo gallery.
Keep the celebration going
Party on at the Zephyr Bar
When the official awards conclude, the night doesn’t have to end! Head up to the Zephyr Bar to party on while taking in stunning harbourside views.
Stay the Night
Make the most of your Effie night by booking a luxurious stay right on-site at the Hyatt Regency Sydney. Guests attending the event can take advantage of exclusive, discounted room rates. Be sure to use our exclusive guest rate code when reserving your room.
