Ideas that work.
Effie Australia celebrates the great ideas that achieve real results and the strategy that goes into creating them.

2025 Australian Effie Awards: Leo Australia scoops Grand Effie for Suncorp, BMF wins Effective Agency of the Year, ALDI wins Effective Advertiser of the Year + more! **** Leo Australia has scooped The Grand Effie at this year’s Australian Effie Awards - the country’s...

In a world where marketing success is often measured with vanity metrics such as likes, impressions, or the latest creative trend, the Effie Awards remain steadfast in celebrating what truly matters: effectiveness. The impact of the campaign on the business. At the...

It’s crunch time for your 2025 Effie entries! If you joined our ‘How to Win’ webinar, you’d have heard legendary strategist, Effie judge and mentor, Al Crawford, share essential tips for crafting a winning paper.  A great starting point is reading past winning entries...

Image from L-R: Michael Rebelo (Chair, ACA), Suzana Ristevski (CMO, Google Australia & NZ), Tony Hale (CEO, ACA) Advertising Council Australia (ACA) has today announced Google Australia as the new marquee sponsor of the Australian Effie Awards - a partnership...