Ideas that work.
Effie Australia celebrates the great ideas that achieve real results and the strategy that goes into creating them.
2026 Australian Effie Awards winners announced!
Effie: The Work Behind The Work, Melb 19 Nov | Syd 24 Nov
WINNING CASE STUDIES FOR DOWNLOAD
2026
How Refreshing England On The Laws Of Cricket Refreshed VB’s Sales
Client
2026
The STI Campaign Algorithms Tried to Ban. The Results They Couldn’t Ignore
Client
2026
How Turning Bananas Into Passes Got People off their Asses
Agency
Client
2026
How Vanuatu got Aussies to Answer the Call
Agency
Client
2026
Yes, I took on Goliath, DiDi
Agency
Client
2026
The Mid That Mattered: Carlton Dry’s Record Growth and a Brand Reborn
Agency
Client
Effies News
Stay up to date with all things Effie.
Special, Sunday Gravy, W+K and 303 lift the lid on their Effie-winning campaigns
Special Australia, Sunday Gravy, Wieden+Kennedy and 303 will take audiences inside their 2026 Grand and Gold Effie-winning campaigns when Advertising Council Australia (ACA) hosts The Work Behind The Work in Melbourne on 19 November and Sydney on 24 November. The...
Colin Wilson-Brown steps down as Effie Chair of Judges
Colin Wilson-Brown, the architect of advertising effectiveness in Australia, has stepped down as Chair of Judges for the Australian Effie Awards, ending an association that began when the awards launched in 1990 — 36 years ago. Advertising Council Australia CEO Tony...
Effies 2026: Special Australia & Uber Eats scoop Grand Effie, McDonald’s wins Advertiser of The Year
Special Australia and Uber Eats scoop Grand Effie Special wins Effective Agency of the Year McDonald's wins Effective Advertiser of the Year Special Australia and Uber Eats have won The Grand Effie at this year’s Australian Effie Awards — the country’s premier...