Case History Database

Through our story of the launch of Bankwest’s Happy Banking campaign in NSW we show that a smart strategic and creative idea all about making banking more positive, that has the backing of a client with the bravery to be different and the tenacity to stick with it through tough times and is adopted by all aspects of their company, will reap the rewards. For Bankwest in NSW since 2008 this has meant advertising contributing an ROI of 2.2:1, more than XXXXXXX the number of customers, and along the way creating the most liked advertising in the category.

	Author		Carrie Booth		HOST
	Author		Frank Bethel		HOST
	Project Management		Richard Birkby		HOST
	Project Management		Gem Cadwallader		HOST
	Production		Paddy Morahan		HOST
	Creative Partner				The Glue Society
	Creative Partner				The Jamboree
	Creative Partner				Daisy
	Creative Partner				Arcade
	Media Partner				IKON
	Marketing Director		Paul Vivian		Bankwest