Case History Database

In a little under 10 weeks, and after an extensive consultation process, Player was launched as a new brand in sports betting in Western Australia. In an intensely competitive environment, with timings working against us, and a comparatively low budget of $650 thousand, Player defied the odds. It proved that owning a human truth, in a category driven by price and value, can lead to extraordinary results. After just 12 months, Player is synonymous with sports betting in WA.

	Author / Group Business Director		Rene Migliore		303
	Author/ Head of Planning		Derry Simpson		303
	Writer		Malcolm MacLean		303
	Art Director		Ross Dungey		303
	Creative Director		Lindsay Medalia		303
	Managing Director / Planner		Alan Taylor		303
	Business Manager		Kelly Dobbin		303
	Business Manager		Elliott Woolf		303
	Producer		Phoebe Dunn		303
	Senior Designer		Melissa Radman		303
	Head of Art		Ray Van Kempen		303
	Media Director		Clive Bingwa		303
	Media Planner / Buyer		Amanda Ash		303
	Marketing Manager		Andrew Potts		RWWA
	Marketing Coordinator		Kellee Flatt		RWWA
	Manager FOB		David Shortte		RWWA
	General Manager Wagering		Alister Shennan		RWWA