Case History Database

The phenomenal success of 2009 „Colour Break Up‟ reignited interest in M&M‟s. We needed an idea to stop people becoming once again complacent and compel people to continue seeking out M&M‟s. To remind them about what made M&M‟s unique, our idea was to take away what they were best known for- their colourful shells. In another Mars world first, we revealed M&M‟s in all their unadulterated chocolate glory. „Bare All‟ successfully surpassed all campaign objectives to become the most successful campaign in M&M‟s history. Moreover, it delivered a step change in household penetration by continuing to disrupt Australians chocolate sleep shopping

	Author		Jennifer Chin		Clemenger BBDO Melbourne
	Group Account Director		Ricci Meldrum		Clemenger BBDO Melbourne
	Account Director		Sarah Galbraith		Clemenger BBDO Melbourne
	Account Manager		Katie Lord		Clemenger BBDO Melbourne
	Head of Planning		Paul Rees-Jones		Clemenger BBDO Melbourne
	Planning Director		Michael Derepas		Clemenger BBDO Melbourne
	Executive Creative Director		James McGrath		Clemenger BBDO Melbourne
	Creative Director		Damian Royce		Clemenger BBDO Melbourne
	Senior Art Director		Darren Pitt		Clemenger BBDO Melbourne
	Senior Copywriter		Rohan Lancaster		Clemenger BBDO Melbourne
	Agency TV Producer		Karolina Bozajkovska		Clemenger BBDO Melbourne
	Animator		Bruce Currie		Trilobite
	Head of Interactive Production		Hamish Cameron- Clemenger BBDO Melbourne
	Digital Producer		Dean Wormald		Clemenger BBDO Melbourne
	Digital Artist		Michael Beech		Clemenger BBDO Melbourne
	General Manager		Joanne Currie		Clemenger Fusion Melbourne
	Account Director		Grace Lum Clemenger		Fusion Melbourne
	Marketing Manager		Paul Paxton-White- Mars Chocolate Australia