Case History Database

The single greatest challenge for QFF‟s marketing and agency teams in 2009 was to maximise the transfer of points from bank partners. With new contracts and point structures coming into play on March 31st, the failure to get points transferred – for which QFF is paid – could have been costly. What‟s more, managing the points transfers was out of the hands of QFF, who had to get members to direct their bank to complete them. The team looked beyond the business world for inspiration and defined an integrated approach and cut-through message perfectly suited to the challenge.

	Author		Gregg Girling		M&C Saatchi / Mark
	Planning Director		Mark Vadgama		M&C Saatchi / Mark
	Senior Account Director		Rebecca Bezzina		M&C Saatchi / Mark
	Account Manager		Ryan Castillo		M&C Saatchi / Mark
	Account Manager		Lauren Jacobs		M&C Saatchi / Mark
	Account Executive		Emma Chow		M&C Saatchi / Mark
	Creative Director		Gavin McLeod		M&C Saatchi / Mark
	Head of Copy		Hamish Stewart		M&C Saatchi / Mark
	Art Director		Susan Dearn		M&C Saatchi / Mark
	Copywriter		Steve Sidhu		M&C Saatchi / Mark
	Head of Member Engagement QFF		Zac Vogel		Qantas Frequent Flyer
	Group General Manager Loyalty Marketing, Qantas Loyalty		Paul Smitton		Qantas Frequent Flyer
	Manager, Financial Services Marketing		Katrina Colpo		Qantas Frequent Flyer