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On Tuesday 21 May, Advertising Council Australia (ACA) will host an all-industry webinar to reveal the findings of the second Create Space census. Close to 2,500 professionals from advertising, media and marketing contributed to the anonymous census in November 2023,...

by Hannah Sturrock, National Head of Engagement, Advertising Council Australia. *** When the Workplace Gender Equality Agency (WGEA) published employer pay gaps in February, it was headline news for a few days. It was the first time WGEA had published individual...

by Andy Wright, Creator, Never Not Creative and Co-Chair, Mentally-Healthy THE NEW MENTALLY-HEALTHY 2024 RESEARCH IS UNDERWAY - YOU CAN PARTICIPATE HERE *** For the last six years we’ve been conducting research into the mental wellbeing of the creative, media and...

by Edward Hughes, Client Service Director, BMF Australia & AdSchool Facilitator. *** Cast your mind back to your first years in your first-ever role. If like mine, I’d wager there was no real induction or significant training. Probably no formal qualification to be...

This year marks 50 years of Advertising Education in Australia. QUT offered the first university program in 1974, followed by UTS 16 years later and a further seven universities in the following decade. “For half a century, the Australian advertising industry has been...

by Tony Hale, CEO, Advertising Council Australia *** While pitching has long been core to how agencies win new business, the changing dynamics of the industry and a shift towards project-based assignments have rendered the traditional full-scale creative pitch unfit,...

Advertising Council Australia (ACA) is hosting a free webinar next Tuesday 26 March to help agencies and marketers enter The Effies, Australia’s premier marketing effectiveness awards. Whether you're an Effie expert or a first-time entrant, the webinar will provide...

AdSchool’s Semester One courses are now open for enrolment, enabling industry professionals of all levels to unlock their potential and excel in the dynamic world of advertising. With a range of courses tailored to meet the industry's changing needs, AdSchool offers...

AdSchool is gearing up for another stellar year of academic excellence, with an all-star teaching faculty and a refreshed curriculum designed to help advertising professionals advance their careers. Run by Advertising Council Australia (ACA), AdSchool has been the...

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel,” Maya Angelou. *** Last Thursday, AWARD hosted an exclusive evening in Sydney with acclaimed adam&eveDDB UK Chief Creative Officer Rick Brim -...

The 2024 Australian Effie Awards are now open for entries, celebrating the year’s most effective advertising campaigns and the ideas, strategies and teams that make them a success. This year, Advertising Council Australia (ACA) has introduced a new Artificial...

A new creative ranking index has been incorporated into this year’s AWARD Awards - APAC’s most prestigious creative awards program. Determined by a jury of top industry creatives, it aims to provide a fairer and more robust list of the top 10 agencies and individuals...

Callum Mackenzie, Managing Director of Rare, Perth's largest independent creative agency, has today been appointed to the board of Advertising Council Australia (ACA). His role spans a four-year term and is pivotal in addressing the unique perspectives and challenges...

Applications are now open for AWARD School, APAC’s #1 course for storytellers, content creators, big thinkers and aspiring creatives. The 12-week part-time program consists of weekly lectures and tutorials by some of the country’s top creatives - equipping...

This Way Up, AWARD’s signature creative festival, will kick off in Melbourne in 2024, with AWARD today announcing the launch of This Way Up Southern Sessions. The new event series will give Melbourne's creative community access to inspirational talks by world-class...

*Awards to be presented at This Way Up Festival of Creativity, 13-15 August, Sydney.* The Australasian Writers and Art Directors (AWARD) has announced that Liz Taylor, acclaimed Global Chief Creative Officer of Ogilvy, will head up this year’s AWARD Awards as jury...

AWARD School’s Virtual Info Night takes place on Tuesday 6 February - an unmissable session for anyone who wants to ace their application for this year’s course. Get the lowdown on what's new, how to craft a winning entry, and how to crack a creative brief before...

AWARD School has announced an ensemble of top ECDs, CCOs and CDs from renowned creative hubs, New York and Amsterdam, will join Australia’s creative leaders to share their insights with students as part of this year’s course. This year, new course content will cover...

In late 2022, Publicis Groupe set up EnABLE, an Employee Resource Group dedicated to employees with visible and non-visible disabilities. Part of its remit was to create Publicis Groupe’s first Disability Action Plan. Head of DE&I, Jess Farrell, shares the...

Entries for the are now open. APAC's most prestigious creative awards program recognises creative excellence across advertising, design, craft, film, entertainment, strategy and more, spotlighting the past year's outstanding campaigns and creative talent. This year,...

The Works is consistently ranked as a great place to work and takes its people-first culture seriously. Improving mental health meant moving beyond the standard corporate wellness benefits to a proactive training and support program. People and Talent Coordinator,...

AWARD School has today announced its 2024 ambassadors – a group of top graduates who’ll guide and support candidates applying for next year’s course. Eleven creative professionals will provide a unique perspective on what it takes to break into and excel at AWARD...

Publicis Groupe is the first ACA member agency to have achieved recognition as an AWEI-certified Employer. Head of DE&I, Jess Farrell, shares what’s required to earn recognition as a top employer for LGBTQ people in Australia.   Why did Publicis Groupe decide...

By Georgia Payne, Copywriter, Cummins & Partners. *** “Talent, I believe, is most likely to be found among nonconformists, dissenters and good netball players.” (Team) Ogilvy On Friday 6 October, 16 hungry teams (most notably VMLY&R) descended upon Albert Park Indoor...