Dive into the strategies behind 2024’s most effective ad campaigns when Advertising Council Australia hosts Effie ‘The Work Behind The Work’ in Sydney on November 19 and Melbourne on November 28.
The live events bring top marketers and agency teams together to dissect the creative process and strategic insight behind the work that won big at this year’s Australian Effie Awards.
BMF and ALDI took home the Grand Effie, three golds, Effective Agency of the Year, and the Effective Advertiser award for its entry “Shop ALDI First: How encouraging supermarket polygamy helped a nation save in a cost-of-living crisis.”
Additional gold winners include 303 MullenLowe’s “One Campaign. Six Years of Market-Redefining Insurance Growth – Solved” for Budget Direct, and Special Australia’s “Get Almost Almost Anything” for Uber Eats.
All three campaigns will be featured at the Sydney event, while the Melbourne event will spotlight BMF, Special Australia, and VML’s silver-winning “FitChix” campaign for Honest Eggs Co.
Don’t miss the chance to gain invaluable insights and improve the efficacy of your campaigns.
Event details: Effie ‘The Work Behind The Work’ 2024
Sydney
Date: Tuesday 19 November
Time: 6.00pm to 8.30pm
Venue: Special Australia, 270 Devonshire St., Surry Hills
Melbourne
Date: Thursday 28 November
Time: 6.00pm to 8.30pm
Venue: VML, Level 25/2 Southbank Blvd, Southbank
Cost: $50 (members), $75 (non-members)
Register here.
