Insights and interrogation: video interviews from IPA Campaign Planning
After three intensive days at our recent IPA Campaign Planning residential course, we asked Neonormal creative director Paul Edwards, The Monkeys senior content manager Lauren Shelley, Havas senior manager Kevin Kim and Hidden Characters account director Sarah...
Around the web – unlocking and evaluating creativity
This week, we highlight some expert advice when it comes to unlocking fresh new ideas and ways of thinking, and more importantly, how to tell which ideas are keepers and which ones to kill. ‘Efficiency without creativity just isn’t effective’ - AdNews Few of us got...
If sport is so popular, why is sponsorship becoming more unpopular with marketers?
by Andrew Baxter, CEO, Publicis Worldwide Australia. As the new season kicks off in Australia’s two major winter football codes, the pros and cons of sponsorship as a marketing channel are again in the spotlight. The AFL’s pre-season competition has seen fans...
My Journey: Suzi Williamson, senior account manager, Leo Burnett Melbourne
It’s time to celebrate the achievements of CommsCouncil career accelerators. In this series, we're profiling recent completers to share their learnings, goals and overall inspiration. Meet Suzi Williamson, senior account manager at Leo Burnett Melbourne, who was a...
Watching Carnage and its brilliant depiction of how challenging ideas spread
By Jude Bliss, content manager, eatbigfish. Simon Amstell’s mockumentary 'Carnage' has won much praise for its use of dark and self-deprecating humour to bring veganism to a wider audience, but it also offers something of a masterclass in how challenging ideas spread....
Effies winners revisited: Atomic 212°, Double Robotics and ‘Lucy the Robot’
Atomic 212°’s campaign for Double Robotics was awarded a Bronze Effie last year in the ‘Technology & Electronics’ category - and last week it was named in WARC’s World’s Best Campaigns. In this post we go behind the scenes to reveal what made this campaign a hit....
Effies Gold revisited: AFFINITY, Narellan and ‘Diving into Data’
The Effies 2017 entry deadline is less than two weeks away, so we’re revisiting last year’s Gold winners in the lead up. In this post we look back at AFFINITY’s epic data-driven campaign for Narellan Pools, which was highly awarded. The campaign took out Gold in the...
Effies Gold revisited: The Monkeys, MLA and ‘The Most Successful Lamb Campaign Ever’
Here it is: 2016’s Grand Effie winner. The Monkeys’ ‘Operation Boomerang’ took out three categories: ‘Food, Confectionary and Snacks’, ‘Short Term Effects’, and ‘Most Original Thinking’. The Monkeys were also awarded Agency of the Year. Can any of this year’s...
Brand complexity and business effectiveness: IPA Campaign Planning Melbourne days two and three
Campaign planning in the digital age requires an unraveling of brand complexity by understanding business objectives to achieve marketing effectiveness, IPA Campaign Planning Melbourne delegates heard in the final two days of the intensive course. In ‘Shifting Clients...
Around the web – education, culture and career advice
Female hand holding Earth planet between fingers. Elements of this image are furnished by NASA Adapting ways of working and the skills requirement for new talent were hot on the news agenda this week. Our pick of online stories also offers advice from 72andSunny and...
Technology, creativity and making emotional consumer connections: IPA Campaign Planning Melbourne day one insights
“Focus on the outcomes you create, not the output you make,” course chair and GTB head of strategy Anuj Mehra stated to introduce the intensive three-day residential to Melbourne delegates on Sunday. “Think of marketing as a revenue driver, and not just the outcome of...
My Journey: Stacey McMaster, digital account manager, One Green Bean
It’s time to celebrate the achievements of CommsCouncil career accelerators. In this new series, we're profiling recent completers to share their learnings, goals and overall inspiration. Meet Stacey McMaster, digital account manager at One Green Bean in...
2017 is the year of the human
By Carl Ratcliff, CEO, One Green Bean Australia This year I had the good fortune of attending Austin’s SxSW. Once I got my head round the extraordinary flavour of Texan queso, the unexpected silkiness of 100% agave tequila and the restorative effects of a breakfast...
The undercurrents that link technology and society’s future image
By Jay Morgan, group digital creative director for J. Walter Thompson and Webling Sydney One of the things you pick up on fairly quickly at SX Interactive are the undercurrents. Even though there are over 1,000 different sessions throughout the week, common themes...
Contagious ideas and a connections ecosystem: IPA Campaign Planning Sydney highlights days two and three
Day two and three of IPA Campaign Planning Sydney highlighted not only the importance of ideas, but uncovering the connection points that enable ideas to spread - and ultimately build powerful, successful brands. Course chair and UM Australia chief strategy officer...
The Graduate Diaries: Oliver Smyth, Traffik Group
From team bonding on the harbour to hanging out with St George's dragon, Traffik Group graduate account coordinator Oliver Smyth shares what he's been up to in this photo diary of his first three months of The Communications Council’s Graduate Program. The...
Around the web – technology, strategy and creativity
This week the impact of technology on creativity has been a hot talking point from SXSW - but is it the threat the industry is fearing? Our story selection looks at the creative opportunities technology can unlock, as well as tapping into creative juices the...
Effies Gold revisited: TBWA Melbourne, ANZ and ‘Owning the First Job Trigger’
With the Effies 2017 entry deadline fast approaching, we’re revisiting last year’s Gold winners. Here, we recap on why TBWA Melbourne took out Gold in the Financial Services for their ANZ campaign. Young adults don’t spend much time engaging with banks, yet this...
Curiosity, collaboration and communications: highlights of IPA Campaign Planning Sydney, day one
Day One of IPA Campaign Planning Sydney taught delegates to be curious when uncovering insights and defining purpose; to embrace and never underestimate the power of collaboration; and to communicate in a strategic way that is bigger than a product - and truly...
One man, a lot of BBQ, and four trends from SXSW 2017
By Alex Lefley, director, brand at Edelman Now that the dust has settled, the delegates have returned home, and the smell of BBQ has been washed out of clothes – it’s time to reflect on some of the top trends to appear out of this year’s South by Southwest, the...
Effies Gold revisited: The Monkeys, Blackmores and ‘The Power of Knowledge’
As the Effies 2017 entry deadline looms, it’s time to revisit last year’s entries that earned the coveted Gold prize. In this post, we recap on why The Monkeys took home Gold in the ‘Health and Wellbeing’ category for their work with Blackmores. In 2015, Blackmores...
Authenticity, adaptation and agency collaboration
Christine Wagner, Ford Australia product marketing manager for emerging opportunities, and co-chair of IPA Campaign Planning Melbourne, reveals how agencies have acted as the brand’s conscience to keep it accountable and adaptable. TCC: As a client what does the power...
Earned media – not simply PR for an ad
Rebecca Brownhill, associate director, Pulse Communications, discusses how earned media shouldn’t be about PR-ing ads, and is rising to the fore of integrated campaigns. TCC: Why is earned so important in today’s integrated campaign plans? RB: Earned is not simply PR...
The Graduate Diaries: Celine Dinant, DDB Sydney
In the first of our 2017 Graduate Diaries, DDB Sydney business coordinator Celine Dinant captures the highlights of her first two months being part of The Communications Council’s Graduate Program in this photo entry.