Business strategy – the easy path or the hard path?
By Carl Moggridge, head of strategy, Edelman Australia. Undoubtedly, in all its forms, advertising still works. It’s still a fundamental driver of growth and an integral part of the economy. However, across the pond in the US, The Association of National...
7 Minute Mentors: Elizabeth Geor, CHE Proximity
Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, CHE Proximity director of experience Elizabeth Geor reveals how she fell into advertising by mistake after starting out in law. TCC: Why advertising as a career? EG: To be honest, it was...
Hey juniors: beg, borrow or steal a ticket to Emergence Creative Festival
By Simon Thujis, strategy assistant, Meerkats. “It’s a creative conference,” I said to my partner, stuffing patterned socks and a watermelon t-shirt into my sports bag. “At a winery? Down south?” he said with a puzzled look on his face. I should’ve known by his...
7 Minute Mentors: Jordan Price, BWM Dentsu
Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, BWM Dentsu head of strategy Jordan Price shares why resourcefulness, relentlessness and restlessness will take you far. TCC: Why advertising as a career? JP: Serendipity. I started my...
7 Minute Mentors: Sarah Bailey, Mr Smith
Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, Mr Smith partner and business director Sarah Bailey shares why, among other things, leadership, organisation and empathy are key for a successful career in advertising. TCC: Why...
Why addressability is not just a niche fad – but the future of advertising
by Elizabeth Geor, director, experience (media), CHE Proximity. The principles of advertising have remained largely unchanged since the Mad Men era. They were based on three fundamental notions that no longer ring true: 1. A captive audience2. Ubiquitous...
7 Minute Mentors: Paul McMillan, Clemenger BBDO
Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, Clemenger BBDO Melbourne managing director Paul McMillan shares his motivations for getting into advertising and what you need to stay at the top of your game. TCC: Why advertising as a...
7 Minute Mentors: Jane Walshe, McCann Melbourne
Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, McCann Melbourne media director Jane Walshe shares her career high, her own advice to herself, and what she looks for in a team member. TCC: Why advertising as a career? JW: It seemed...
7 Minute Mentors: Alex Lefley, Edelman
Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, Edelman brand director Alex Lefley shares the best (and worst) parts of his job, his most embarrassing career moment and his career high. TCC: Why advertising as a career?...
How brands are tapping into the leverage social media influencers have with consumers
by Andrew Baxter, CEO, Publicis Worldwide Australia. Word of mouth has always been the most effective marketing channel - getting advice on a product or service from someone you trust. Originally it was from a neighbour, friend or family member, then radio hosts and...
The advertising industry needs to be more flexible and supportive to keep talent: Q&A with Glenn McPhee, ManpowerGroup
ManpowerGroup executive manager and former Australian Army artillery major, Glenn McPhee, reveals what the ad industry can learn from the defence forces when it comes to professional development, diversity and leadership. TCC: Do you see any similarities within the...
Developing pathways is critical to being a professional industry
By Tony Hale, CEO, The Communications Council. An issue of immense significance to the advertising industry has been bubbling to the surface - I refer of course to talent. Mumbrella's Simon Canning recently interviewed me as he analysed an international report...
Around the web – motivation, management and punching above your weight
This week's story selection brings you top career advice to beat boredom and stay on top of your game, as well as advice for new managers on how to succeed. ‘Five smart ways to pull yourself together’ and ‘Forbes’ Top Influencers’ - Forbes Denise...
Who’s really working for you?
By Guy Turner, insights and strategy director, Community Newspaper Group and game-changer, Edge of Glory Jigsaws. Having recently started with a new company, I’ve been provided with the opportunity to look with fresh eyes on the interrelation between company values,...
From the ‘a-ha’ moment to the ‘wow’ factor – what it means to nail a brief
By Lily Tidy, strategic planner, CHE Proximity. It all starts with a well-defined business challenge. This is shortly followed with an insight, more than observations - nuggets of information about your target audience that can transform the way you connect with them....
Youngbloods NSW appoints M&C Saatchi’s Alistair Stephenson as chair
M&C Saatchi strategist Alistair Stephenson (pictured) has been appointed chair of Youngbloods NSW. Stephenson's appointment kicks off 2017 alongside a fresh calendar of events and three new committee members. Building on the success of 2016, this year will focus...
The Graduate Diaries: Emilie Coffey, GTB Australia
From road testing a new Mustang to taking part in a Weetbix eating competition, GTB Australia account executive Emilie Coffey shares this photo diary of her first three months of The Communications Council’s Graduate Program.
SXSW – a new collaborative future
by Kristy Richards, partner and head of cultural insight at The Lab Insight and Strategy. SXSW took on another guise this year. It focused less on what was new, and more on what was right. It was a year of stopping, thinking, and put simply: trying to make...
Effies winners revisited: Leo Burnett Melbourne, SPC and ‘My Family Can’
Not only was this campaign awarded a Bronze Effie last year in the ‘Small Budget’ category, it was also last week named in WARC’s World’s Best Campaigns. From the insight to the strategy to the results, we reveal what made this campaign so successful. Due to a batch...
Insights and interrogation: video interviews from IPA Campaign Planning
After three intensive days at our recent IPA Campaign Planning residential course, we asked Neonormal creative director Paul Edwards, The Monkeys senior content manager Lauren Shelley, Havas senior manager Kevin Kim and Hidden Characters account director Sarah...
Around the web – unlocking and evaluating creativity
This week, we highlight some expert advice when it comes to unlocking fresh new ideas and ways of thinking, and more importantly, how to tell which ideas are keepers and which ones to kill. ‘Efficiency without creativity just isn’t effective’ - AdNews Few of us got...
If sport is so popular, why is sponsorship becoming more unpopular with marketers?
by Andrew Baxter, CEO, Publicis Worldwide Australia. As the new season kicks off in Australia’s two major winter football codes, the pros and cons of sponsorship as a marketing channel are again in the spotlight. The AFL’s pre-season competition has seen fans...
My Journey: Suzi Williamson, senior account manager, Leo Burnett Melbourne
It’s time to celebrate the achievements of CommsCouncil career accelerators. In this series, we're profiling recent completers to share their learnings, goals and overall inspiration. Meet Suzi Williamson, senior account manager at Leo Burnett Melbourne, who was a...
Watching Carnage and its brilliant depiction of how challenging ideas spread
By Jude Bliss, content manager, eatbigfish. Simon Amstell’s mockumentary 'Carnage' has won much praise for its use of dark and self-deprecating humour to bring veganism to a wider audience, but it also offers something of a masterclass in how challenging ideas spread....