Ahead of our AMG ‘7 Minute Mentor’ speed learning session in Melbourne on May 17, TBWA managing director Mike Napolitano reveals how co-creating ideas that can make people think differently is the best part of his job.

TCC: Why advertising as a career?

MN: I have always loved jingles (thank you Mo and Jo).  Still to this day I think ‘Cmon Aussie C’mon’ is brilliant.

TCC: If you hadn’t pursued this as a career, what else would you have done?

MN: I wanted to be a doctor.  I think the analytical side of my brain still gets a great work out everyday.

TCC: Name three skills or qualities you think you need to stay at the top of your game ?

MN: Curiosity.  Honesty.  Energy.

TCC: What’s the best part of your job?

MN: Co-creating powerful ideas that can make people think differently is a great part of my day.  Working with our people to help them grow their careers and also be involved in big ideas is also a very rewarding experience.

TCC: What’s the worst part of your job?

MN: When you lose business it really hurts.

TCC: What’s your most embarrassing career moment?

MN: There are so many – where do I start! You just have to smile and keep going!

TCC: What’s your career high?

MN: Winning pitches and awards is the best feeling. 

TCC: What do you look for in a team member?

MN: Attitude is key. Most of us have the capacity to learn but it’s hard to teach someone if their attitude sucks.

TCC:  If you could step back in time and offer yourself just one piece of advice as you started your career, what would it be?

MN: Patience is a virtue. Don’t believe everything you hear. Get shit done.