Create Space case study: CHEP Network
CHEP Network is the first ACA member agency to have achieved recognition as a Mental Health First Aid Skilled Workplace. Tech Program Director and Mental Health Committee Lead, Louise Hesse, shares some tips on navigating the application process. Why did CHEP...
Advertising contributes $53bn to Aussie economy – Advertising Pays report
Deloitte Access Economics' report reveals advertising is a major driver of economic growth, job creation, and innovation in Australia. Advertising contributes $53 billion to the nation's economy, 2.1% of Australia's total GDP in 2022. Advertising has grown by $13...
Mandie van der Merwe appointed AWARD Chair as Cam Blackley steps down
Advertising Council Australia has announced Mandie van der Merwe as the new Chair of the Australasian Writers and Art Directors Association (AWARD). Saatchi & Saatchi’s incoming joint CCO takes over from M&C Saatchi CCO, Cam Blackley, who steps down later this...
Let’s Make Codes and Compliance Cool(er)
By Hannah Sturrock, ACA National Head of Engagement. *** On joining ACA two years ago, I inherited the responsibility of delivering our Codes and Compliance training to our members. Initially, I felt the fear. I didn’t know much about this topic despite having worked...
CHEP Network named Effective Agency of the Year at this year’s Effie Awards!
CHEP Network has been named Effective Agency of the Year Grand Effie awarded to Saatchi & Saatchi, part of The Neighbourhood, for ‘How little moments made big bickies for Arnott’s’ KFC Australia awarded The Effective Advertiser Award Four Gold Effies awarded...
Create Space Case Study: Howatson+Company
How do you improve the experience and retention of female talent? Howatson+Company’s Head of People & Culture Jamie Francis outlines how the business reimagined its policies around parental leave and returning to work. Why did Howatson+Company prioritise...
Cultivating a mentally healthy workplace
Hannah Sturrock, National Head of Engagement, Advertising Council Australia. *** "Life at home is crazy, and with work pressures on top I’m really struggling to see a light at the end of the tunnel." "By the time I get to Friday, I'm so burnt out. But the expectation...
Recapping IPA Business & Agency Leadership
Leadership. It’s an abstract notion. Sara Stevenson, Group Business Director, cummins&partners *** One day it is thrust upon you, right at the point when you think you are finding your feet; when you are getting confidence in your day-to-day, starting to grapple...
Create Space Census to chart industry progress on diversity and inclusion
Advertising Council Australia (ACA) has announced that the next Create Space Census will take place on Wednesday 1 November 2023 - the central part of its ongoing program to improve diversity and inclusion across the ad industry. Every advertising and marketing...
Attention, creativity & spend: ad effectiveness study reveals the three factors driving maximum ROI
An industry-first study into the effectiveness of advertising in driving business growth has revealed how the right mix of powerful creative, high-attention media and increased investment will maximise brand ROI. The Triple Opportunity of Attention study - conducted...
WAMA’s Great Debate: Does WA creative compete at world-class level?
Tim Newton, Creative Lead, Wunderman Thompson Perth. ** Does WA creative compete at a world-class level? It’s a topic that ignites passion and controversy. But under the banner of the West Australian Marketing Association, six brave souls committed to debating the...
Cognitive diversity: get the best out of your team.
By Mike Read, executive leadership coach and Founder of management consultancy . *** If I knew then what I know now. When I say ‘then’, I mean as an advertising executive, dating back to the mid-90s through to early noughties. And when I say, ‘knew what I know now’, I...
Take your strategy chops to the next level. Today’s world demands it.
Gavin MacMillan’s 25+ career in advertising has spanned time at top agencies in the UK and Australia. He began as a data strategist, graduated to mainstream planning and eventually ran strategy for Ogilvy where he is now the Managing Director. He’s also a facilitator...
Nab your table at this year’s Effie Awards!
Tickets are now on sale for the 15th annual Australian Effie Awards, taking place as a gala dinner and show at Pyrmont’s Doltone House on Wednesday 12 October. Join Advertising Council Australia, the AANA, ThinkTV and the industry’s top creatives, agencies and...
The blueprint for becoming a dynamic leader
Clare Robinson, Founder and Head Coach, Clarety Coaching & Consulting and facilitator *** Right now we are challenged more than ever as leaders. “Be confident, own your voice, lead with purpose, empower others, and oh - get the business results while you are doing...
Speakers announced for 2023 IPA Business and Agency Leadership residential. Syd, Sept 10-12.
A stellar lineup of agency leaders, strategists and leadership and wellness experts have been announced as guest speakers for this year’s IPA Business and Agency Leadership course, taking place at The Ovolo Hotel in Sydney from 10-12 September. Hosted by Advertising...
Andrew McLaughlin named AWARD School 2023 national top student
Andrew McLaughlin from Victoria has been named AWARD School’s national top student for 2023. The announcement was made at tonight’s Gold Pencil Award Party, held at This Way Up at Sydney’s Museum of Contemporary Art, which celebrated the year’s best creative work and...
44th AWARD Awards winners announced
* Bear Meets Eagle on Fire named Individual Agency of the Year * Special named Agency Network of the Year * Scoundrel named Production Company of the Year The winners of the 44th annual AWARD Awards were announced last night at The Gold Pencil Award Party, held as...
Finalists announced for the 2023 Australian Effie Awards
Following rigorous online judging by industry experts, Advertising Council Australia has announced that 110 finalists from 27 agencies representing 46 clients have made it into round two of 2023's Australian Effie Awards. VIEW THE FINALISTS This year,...
Clemenger Group’s James McGrath inducted into AWARD Hall of Fame
James McGrath, one of Australian advertising's most revered creatives, was inducted into the AWARD Hall of Fame at a ceremony in Sydney last night. Clemenger Group’s recently retired Chair of the Creative Board takes his place among adland's greats as the 21st Hall of...
Professor Megan Davis to open This Way Up
Indigenous Australian scholar and international human rights lawyer Prof. Megan Davis - a key architect in the national push to make this year’s Voice Referendum a reality - will open This Way Up: Australia’s Advertising Festival of Creativity next week, AWARD has...
Global creatives Nick Law and Mirrah Foulkes join headline speakers for This Way Up
Two distinguished creatives, disruptors in their field, have been added to the stellar lineup of global heavyweights headlining This Way Up: Australia’s Advertising Festival of Creativity in Sydney from August 15-17. Accenture Song Creative Chairperson Nick Law and...
This Way Up speaker sessions to be live streamed interstate
This Way Up: Australia's Advertising Festival of Creativity will live stream three days of speaker sessions exclusively for interstate audiences, AWARD has announced. Keynote and panel sessions featuring acclaimed international creatives Jeff Goodby, Kim Pick, David...
A jack of all trades but be a master of one.
Ed Hughes, BMF Australia Client Services Director & AdSchool Advanced Account Management facilitator. How do you define great account management? And further to that, what serves to make a great modern-day account manager? You’ve likely asked yourself this already....