Advertising Council Australia has today announced 98 finalists for this year’s Australian Effie Awards, representing 19 agencies and 41 clients.
Agencies with multiple finalist entries include 303 MullenLowe Sydney, BMF Australia, CHEP Network, DDB Australia, Dentsu Creative, Howatson+Company, M&C Saatchi, Ogilvy Australia, Saatchi & Saatchi, Special Australia, TBWA\Melbourne, The Brand Agency, The Monkeys Sydney, Thinkerbell and VML.
View the finalists list here.
Finalists will now compete for coveted Effie Awards, the pinnacle of Australia’s only award program based on proven advertising effectiveness. The Effies cover 26 categories and are assessed by a team of 60 senior marketers, consultants and researchers.
Chair of Judges, Colin Wilson-Brown said: “I’d like to thank the first round judges for their time, insights and scrutiny. This year has seen a high number of finalists progress who demonstrated a high standard of efficacy.”
“Round two judging takes that further as cases and results are assessed by CMOs and consultants providing a client perspective on how agency work is driving business performance.”
Finalists willz be presented with certificates to mark their achievement in reaching this critical stage of 2024’s Effie Awards. The Effie winners, including winners of the Effective Agency of the Year, Effective Advertiser, Chairman’s, Best Smaller State Campaign and Grand Effie Awards, will be announced on the evening of Thursday 10 October at Doltone House, Jones Bay Wharf at an exclusive industry event.
The Effie Awards are jointly presented by Advertising Council Australia and the Australian Association of National Advertisers (AANA) in association with Think TV. Sponsors and supporters include Meta, OMA, Tracksuit, Ad Standards, Google, and UnLtd.
