Wednesday 19 June 2024

Build stronger client relationships and drive new business with AdSchool

AdSchool Semester Two is now open, presenting agencies with a valuable opportunity to build their teams’ core competencies and boost their business’ bottom line.

As the industry provider of quality education, AdSchool plays a key role in raising confidence and equipping employees with the skills needed to strengthen client relationships, secure new business, and drive growth across their organisation.

Simone Goldstein, Head of Professional Development, Advertising Council Australia, said that this semester’s courses are essential for any business looking to gain a competitive edge.

“Participants will learn from some of the best strategists, communicators, and CX specialists in the business who will teach them how to master the art of persuasion, craft effective strategy, and develop exceptional customer experiences that build brands.

“The benefits of AdSchool for individuals and companies are endless, with the recent Create Space Census also revealing that training and skills development are essential for fostering inclusion and belonging at work.”


The Art of Persuasion: This one-day group workshop, led by facilitators John Carlton and Myles Pollard, is ideal for teams looking to improve their communication skills. The workshop focuses on refining the presentation of ideas and strategy – vital for building influence and trust with clients and colleagues alike.

Experience Design: Under the guidance of Craig Page, Founder, WeirdWorks, your team will learn to craft customer experiences that not only drive better CX outcomes for clients but give your agency an advantage over the competition. The program goes beyond traditional advertising, focusing on holistic customer-centric strategies.

Core Strategic Planning: Aimed at early-career professionals, this course is crucial for developing their strategic capabilities. Facilitated by industry leaders like Sebastian Revell, Head of Strategy, TBWA\Australia & TBWA\Media Arts Lab ANZ and Graham Alvarez-Jarratt, Strategy Partner, Dentsu Creative, the course covers insight discovery, research utilisation, how to write great briefs, and more.

AdSchool courses are part-time and take place over eight weeks. They are designed to be engaging and interactive, combining on-demand lectures from industry leaders with online or face-to-face tutorials hosted at top agencies around the country. Find out which course is right for your team at

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