Lots of questions rolled in during last night Young Lions Masterclass, about the competition structure, where you can access last year’s work, the briefs, and more. We’ve answered all those for you overnight and have provided links to resources.
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Can I wait to see the briefs before deciding which category to enter?
No, you need to register first to receive the brief.
Can I enter more than one category?
Yes, but you must register and pay for two competitions first, to receive access to two briefs. You can only win in one category.
Can I enter solo?
No, you must enter as a team of two.
Can I enter if either of us lives overseas?
No, you must be an Australian resident or have a valid work permit.
What is the age limit to enter?
Entrants must have been born on or after 20 June 1994 to enter.
I work in an agency, can I enter the Marketing competition?
No, the Marketing competition is open to client marketers only, and teams must represent the company they work for, e.g. brand managers, product managers, client services managers, and channel marketing managers. Agencies may not compete in the Marketer’s competition nor can freelancers.
I work for a publisher, can I enter the Media competition?
Yes, the Media competition is open to a team of two media professionals working for agencies, media owners/publishers or freelancers.
Where can we see winning work?
Cannes Young Lions Global winners are available on The Work (free) at the links below.
Film Competition
PR Competition
Media Competition
Marketers Competition
Digital Competition
We don’t have access to local Australian winners, but here are some examples.
Is there one round of briefs or two?
The Australian competition is now following a different schedule to years gone by, and all categories will receive their brief on Wednesday 19th March at 9 am, with submissions due on Sunday 23rd March at midnight i.e. a competition period of 5 days.
If you make it to Cannes, the global competition allows 24 hours for all categories, except the Film competition which is allowed 48 hours.
Australian category finalists will be invited to present their original responses to a judging panel on April 11th in Sydney. There will not be a second-round brief.
Is the client brief the same for all categories?
The briefing partner is the same for all categories, but the marketing challenge is tailored to the specific competition.
How do I register and how much does it cost?
To register, make sure each member of your team has:
Read and agreed to the 2025 Official Young Lions Terms & Conditions
Completed and submitted a registration form (one form per team of two) – see ‘2025 categories and entry information’ section on this web page.
Paid the non-refundable registration fee of $300 for the two of you.
Any more Qs? E-mail us at canneslions@adcouncil.org.au and we’ll respond asap.
Registrations close March 11.