In July 2021, Advertising Council Australia launched a seminal new report ‘To ESOV and Beyond’ that proved the broad business effects of ESOV, the important link to mental availability, and the role attention metrics can play in overcoming the complexities of the modern media landscape.
On Thursday 14 October, the report will be revisited alongside an important discussion about the growth potential of overlaying ESOV with attention metrics as part of the IPA EffWorks Global 2021 event.
IPA EffWorks Global takes place from 13-15 October – a free and virtual industry event that presents the best new thinking and evidence-based decision-making research for marketing effectiveness globally.
Attendees have the opportunity to hear from a first-class lineup of speakers including Karen Nelson Field, Rob Brittain and ACA’s Tony Hale, System1’s Orlando Wood of Lemon: How the advertising brain turned sour – who will launch his new publication; Peter Field with new evidence on the effectiveness of brand purpose, James Hankins on developments in Share of Search, and many more.
All event sessions and content will be on demand.
Find out more about Effworks Global 2021 here.