2.5 HOURS
Inside this year’s most effective campaigns.
At Effie: The Work Behind The Work, the teams behind 2026’s Grand and Gold Effie-winning campaigns unpack the strategy, creative development and pivotal decisions that turned business challenges into award-winning results.
Across two live, interactive events in Melbourne and Sydney, hear directly from the agencies and brands responsible for this year’s standout campaigns, including Uber Eats, McDonald’s, DiDi, Kitchen Warehouse and Levande.
You’ll get a glimpse beyond the finished campaigns to discover the thinking, challenges and lessons you can apply to your own briefs and strategies.
MELBOURNE, THURS 19 NOVEMBER
6:00pm-8.30pm at Google, Melbourne CBD, featuring some of this year’s award-winning case studies:
- GRAND EFFIE: SPECIAL AUSTRALIA & UBER EATS
How Uber Eats Embraced “Almost” to Become an “Anything” Delivery Brand
- GOLD: SUNDAY GRAVY & DIDI ANZ
Yes, I took on Goliath
- GOLD: SPECIAL AUSTRALIA & KITCHEN WAREHOUSE
How Kitchen Warehouse Mumnipulated Mother’s Day
Speakers
Celia Garforth, Chief Strategy Officer, Special Australia
Julian Schreiber, Group Chief Creative Officer/Partner, Special Australia
Simon Lamplough, Chief Customer Officer, Kitchen Warehouse
Sam Whatley, Creative Director, Sunday Gravy
Brigitte Bayard, Head of Strategy, Sunday Gravy
Tim Farmer, Head of Brand Marketing, DiDi
Host
Sam Pierson, Creative Partnerships Lead, Google
SYDNEY, TUES 24 NOVEMBER
6:00pm-8.30pm at Google, Pyrmont, featuring three of this year’s award-winning case studies:
- GRAND EFFIE: SPECIAL AUSTRALIA & UBER EATS
How Uber Eats Embraced “Almost” to Become an “Anything” Delivery Brand
- GOLD: WIEDEN+KENNEDY & MCDONALD’S
How The Grinch ‘Ruinin it’ Helped Macca’s Reclaim Summer Sales and Family Share
- GOLD: 303 & LEVANDE RETIREMENT LIVING
How a Lust for Life (and Tight Khaki Shorts) Doubled Levande Retirement Living’s Pricing Power
Speakers
Henry Bilson, Senior Strategy Director, Special Australia
Julian Schreiber, Group Chief Creative Officer/Partner, Special Australia
Lucinda Barlow, International Head of Marketing, Uber
Jody Elston, Chief Strategy Officer, 303
Nik Scotcher, Chief Customer Officer, Levande
Kellie Box, Strategy Director, Wieden+Kennedy
Annabel Fribence, CMO, McDonald’s Australia
Host
Vix Berthinussen, Head of Creative Partnerships AUNZ, Google
Sponsors
