2.5 HOURS
Two live and interactive events spotlighting the strategy and process behind 2024’s most effective Australian ad campaigns. Not to be missed.
About the event
Join us as we take you behind the scenes of 2024’s most effective Australian ad campaigns. You’ll hear from the marketers, strategists and agency teams involved in creating each award-winning campaign, and will have an opportunity to ask questions.
At the recent 2024 Australian Effie Awards, BMF and ALDI Australia scooped the Grand Effie, three golds, Effective Agency of the Year and Effie Effective Advertiser for BMF’s ‘Shop ALDI First: How encouraging supermarket polygamy helped a nation save in a cost-of-living crisis’.
Plus, hear from 303 MullenLowe who struck gold in the coveted Long-Term Effects and Brand Value categories; Special Australia, who won yet another gold for Uber Eats; and VML, which won silver for its unique work with Honest Eggs Co.
Session One - SYDNEY
6:00pm-8.30pm, Tuesday 19th November 2024
Held at Special Australia, 270 Devonshire Street, Surry Hills, this session will feature three Gold-winning case studies:
- Special Australia: ‘Get Almost Almost Anything’ for Uber Eats
- 303 MullenLowe: ‘One Campaign. Six Years of Market Redefining Insurance Growth – Solved’ for Budget Direct
- BMF: ‘Shop ALDI First: How encouraging supermarket polygamy helped a nation save in a cost-of-living crisis’ for ALDI Australia.
SPEAKERS:
Get Almost Almost Anything
- Celia Garforth, Head of Strategy, Special Australia
- Kellie Box, Strategy Director, Special Australia
Shop ALDI First: How encouraging supermarket polygamy helped a nation save in a cost-of-living crisis
- Hannah McHard, Head of Effectiveness, BMF
- Anna Bollinger, Executive Planning Director, BMF
One Campaign. Six Years of market redefining insurance growth – Solved
- Jody Elston, Chief Strategy Officer, 303 MullenLowe
- Jonathan Kerr, Chief Growth Officer, Auto and General
Session Two - Melbourne
6:00pm-8.30pm, Thursday 28 November 2024
Held at VML, Level 25/2 Southbank Blvd, Southbank, this session will feature three award-winning case studies:
- VML: ‘How FitChix delivered a 33% increase in sales and a 222% increase in stockist enquiries, by creating fame on less than $500,000 clucks’ for Honest Eggs Co
- 303 MullenLowe: ‘One Campaign. Six Years of Market Redefining Insurance Growth – Solved’ for Budget Direct
- BMF: ‘Shop ALDI First: How encouraging supermarket polygamy helped a nation save in a cost-of-living crisis’ for ALDI Australia.
SPEAKERS:
How FitChix delivered a 33% increase in sales and a 222% increase in stockist enquiries, by creating fame on less than $500,000 clucks.
- Ali Tilling, Chief Strategy Officer, VML
- Paul Nagy, Chief Creative Officer, VML
- Rhys Thomas, Client Service Director, VML
- Roger Boyd, Managing Director, Honest Eggs Co
Shop ALDI First: How encouraging supermarket polygamy helped a nation save in a cost-of-living crisis
- Hannah McHard, Head of Effectiveness, BMF
- Anna Bollinger, Executive Planning Director, BMF
One Campaign. Six Years of market redefining insurance growth – Solved
- Jody Elston, Chief Strategy Officer, 303 MullenLowe
Sponsors
