2.5 HOURS
Two live and interactive events spotlighting the strategy and process behind 2023’s most effective Australian ad campaigns. Not to be missed.
About the event
Join us as we take you behind the scenes of 2023’s most effective Australian ad campaigns. You’ll hear from the marketers, strategists and agency teams involved in creating each award-winning campaign, and will have an opportunity to ask questions.
At the recent 2023 Australian Effie Awards, Saatchi & Saatchi, part of The Neighbourhood, was awarded The Grand Effie for its work with Arnott’s, CHEP Network was named Effective Agency of the Year, while Golds were awarded to BMF Australia for its ‘Offseason’ campaign for Tourism Tasmania and M&C Saatchi for Big W. The Monkeys were awarded the new Colin Wilson-Brown Chairman’s Award for its campaign ‘How can a country exist without land’, for the Government of Tuvalu.
Session One - SYDNEY - SOLD OUT
6:00pm-8.30pm, Wednesday 15 November 2023
Held at Publicis at 21 Harris Street, Pyrmont, this session will feature:
- Saatchi & Saatchi: How little moments made big bickies for Arnott’s
- BMF: How anti-ordinary thinking drove anti-ordinary results for Tourism Tasmania
- M&C Saatchi: Revitalising BIG W by celebrating the real every day of modern families for Big W.
SPEAKERS
Ranita Cowled, Business Director of Treating, Arnott’s Group
Toby Aldred, GM Saatchi & Saatchi + Chief Creative Officer, The Neighbourhood
Michael Barnfield, Creative Director, The Neighbourhood
Imogen Hewitt, CEO, Spark Foundry, part of The Neighbourhood
Sabrina Douglas, Marketing Lead – CX and Brand, BIG W
Sarah Pont, Strategy Director, M&C Saatchi
Hannah McHard, Head of Effectiveness, BMF Australia
David Fraser, Co-Executive Creative Director, BMF Australia
Session Two - Melbourne
6:00pm-8.30pm, Tuesday 21 November 2023
Held at CHEP Network, Level 3, 474 St Kilda Road Melbourne, this session will feature three case studies:
- Saatchi & Saatchi: How little moments made big bickies for Arnott’s
- CHEP Network: How ‘Flipvertising’ revolutionised a digital advertising adventure and captured Gen Z’s attention for Samsung
- The Monkeys: How can a country exist without land? for The Government of Tuvalu
SPEAKERS
Ranita Cowled, Business Director of Treating, Arnott’s Group
Toby Aldred, GM Saatchi & Saatchi + Chief Creative Officer, The Neighbourhood
Michael Barnfield, Creative Director, Saatchi & Saatchi, part of The Neighbourhood
Hansen Ding, Digital Performance Lead, CHEP Network
Alex Capper, Head of Data Planning, CHEP Network
Lilly Lloyd, Marketing Manager, Samsung
Hugh Munro, Chief Strategy Officer, The Monkeys, part of Accenture Song
Sponsors
