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Last month, more than 80 leaders from Perth’s advertising and marketing industry gathered to tackle one of its most pressing challenges: advancing diversity, equity and inclusion (DE&I) in the workplace. Co-hosted by Advertising Council Australia and the Western...

The 46th AWARD Awards are officially open for entries, and AWARD is calling on the industry’s brightest minds to join its esteemed panel of judges in 2025. APAC’s premier creative awards program celebrates excellence across advertising, design, craft, film,...

Sydney and Melbourne recently hosted Effie The Work Behind the Work - events where industry leaders dissected the strategies behind Effie-winning campaigns and advertising effectiveness. Panellists included Anna Bollinger and Hannah McHard (BMF), Jody Elston (303...

Entries are now open for the 46th AWARD Awards, APAC’s premier creative awards program celebrating excellence across advertising, design, film, entertainment, strategy and more. Two new categories have been introduced to the program's Special Awards: Music and Sound...

AWARD School, APAC’s premier course for aspiring creatives, has officially kicked off its 2025 program, introducing new course leaders in Western Australia and Queensland, 10 cutting-edge creative briefs, and an increased focus on mentorship. Now in its 41st year, the...

The Board of Advertising Council Australia (ACA) has today elected Michael Rebelo, CEO of Publicis Groupe ANZ, as its new Chair. He succeeds Mark Green, the Global CEO of Droga 5. Lindsey Evans, Partner & CEO of Special Australia has been elected to fill the vacant...

By Hank Paul (they/them), Founder, TheyConnect. The “rainbow dollar” is often used in reference to the spending power of LGBTQ+ communities. For example, market research group LGBT-Capital estimated the value of the “rainbow dollar” in Australia was over AU$95 billion...

Dive into the strategies behind 2024's most effective ad campaigns when Advertising Council Australia hosts Effie ‘The Work Behind The Work’ in Sydney on November 19 and Melbourne on November 28. The live events bring top marketers and agency teams together to dissect...

By Cat LongCEO & Co-founder, Trace Sustainability is no longer just a corporate checkbox; it’s a competitive necessity. With consumers prioritising eco-conscious brands, a clear commitment to net zero strengthens client relationships, enhances brand reputation,...

By Tracey Corbin-Matchett OAMCEO, Bus Stop Films - organiser of this year’s inaugural Disability Employment Summit In adland, we want our ads to connect consumers with the products and services we’re promoting, and ultimately part with their money, right? And creative...

It is immensely disappointing that we still need to have this discussion. It has long been established that diversity and inclusion have been ongoing challenges for Australian advertising and if we are to ensure the long-term prosperity of the industry, we all have a...

By Jacquie Garrett, Founder and CEO, GGWP Academy Gaming and esports have exploded in popularity, but is your brand tapping into their full potential? With an estimated 3.24 billion gamers worldwide, gaming is not just a niche hobby but a mainstream cultural...

BMF has been named Effective Agency of the Year at the 2024 Australian Effie Awards, scooping three golds, two silvers and one bronze for ALDI Australia; as well as one silver for Tourism Tasmania. Effective Advertiser of the Year went to ALDI, who also won the Grand...

By Professor Shane Hearn, Founder, CultureLink Consultancy. This October, we celebrate Indigenous Business Month, a time to recognise the significant contributions of First Nations businesses to the Australian economy. Over the past decade, Indigenous enterprises have...

By Clinton Parr, Founder, A Lion and the Vibes *** Transitioning from managing teams and projects to leading people and agencies isn't just more of the same. The skills that got you promoted likely differ from those needed to be a great leader, especially regarding...

Congratulations on your win this year. Can you describe your initial audio concept and what inspired it? Thank you! It’s incredible to see how close the final product is to the initial concept. The idea - a radio ad for the RSPCA spotlighting the impact domestic cats...