By Sarah Jones Palmer
People Experience & Leadership Consultant & Director and Founder, The Human co
As the new year unfolds, I’ve been reflecting on the return to work with colleagues, sensing a magical optimism and focus on self-care that frankly, if we bottled and sold, would likely unlock some impressive new revenue streams.
Conversations have been candid, filled with stories of being mentally recharged and recommitted to work-life balance. The holiday break—a rare time when most of us can truly “switch off”—has left many with a renewed clarity and purpose, and people are returning to work committed to healthier habits and with a deeper connection to what really matters both personally and professionally.
This shift is likely driven by some recurring wellbeing challenges that professionals across our and many other industries experience.
Insights from ACA’s EAP partner Sonder reveal that stress and anxiety were the top concerns for advertising professionals in 2024. Its latest annual report paints a vivid picture of our industry’s mental health landscape:
Of those completing the Depression Anxiety Stress Scales (DASS-21):
- 47% report feelings associated with anxiety
- 14% report results linked to depression
The most common concerns related to mental health and wellbeing include:
- Relationship and family issues
- Stress and anxiety
- Workplace stress
- Low mood, anger, and burnout
- Worry for family, friends, or team members
Sonder’s findings also highlight a rise in medical concerns, with employees increasingly seeking support through the program’s 24/7 Medical Advice Line and GP Telehealth services.
These statistics reflect the dynamic realities of working in advertising. The high-pressure environment sometimes demands long hours, tight deadlines, and challenging client expectations. It’s no surprise that professionals in our industry report high levels of anxiety and burnout, apparently, according to Sonder’s data, often experienced at 3 am or thereabouts on Monday mornings.
But there’s a silver lining: people are taking proactive steps to manage their wellbeing.
Sonder has introduced new tools tailored to address key concerns, such as a digital sleep series for those struggling with rest and a dedicated manager support service offering expert advice on issues like conflict resolution, burnout, and navigating complex change. These resources are a testament to how our industry is adapting to support its people.
Tackling these challenges isn’t just about the resources available—it’s about the small, intentional steps we take daily. Setting achievable goals, embracing new challenges, and enlisting friends or family for accountability can make a significant difference. Whether it’s a 30-day gym challenge, hitting 10,000 steps a day, or simply prioritising time to unplug, these habits can help sustain the “good vibes” of the new year.
Ultimately, maintaining balance in advertising isn’t about perfection; it’s about progress. It’s about reminding ourselves—and each other—that we’re humans first. By holding ourselves accountable, leaning on one another, and leveraging the tools at our disposal, we can redefine what it means to thrive in this industry.
Together, let’s work toward finishing 2025 feeling not just accomplished, but calm, strong, and ready for what’s next.
-ENDS-
ACA Accredited Members must have an EAP available to all staff, and both accredited members and members can obtain access to Sonder at competitive rates. Find out more by e-mailing us at membership@adcouncil.org.au.