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Marketing Effectiveness on Trial /Sydney 31 August 2017

Marketing Effectiveness on Trial /Sydney 31 August 2017

What’s baked and what’s faked Top of our agenda throughout August and September was delivering effectiveness in the digital era, so much so, Sydney, Melbourne and Perth welcomed a stellar line-up of industry heavyweights. The Communications Council was at The Sydney...

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APG launch 2017 Planning Idol competition

APG launch 2017 Planning Idol competition

The Account Planning Group (APG) today launch the APG Planning Idol competition to find Australia’s next top planner. The competition targets young professionals 30 years or under with an interest in strategic thinking and a passion for communications, to apply their...

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Value of creativity in marketing cannot be underestimated

Value of creativity in marketing cannot be underestimated

Chief executives are under more pressure than ever to drive growth. Shareholders are demanding greater returns, consumers have higher expectations, competition has never been fiercer and technology is changing rapidly. In a recent KPMG survey, 54 per cent of CEOs said...

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Panel guide UNSW new grads in advertising career pathway

Panel guide UNSW new grads in advertising career pathway

A panel to address over 300 advertising, journalism and PR students at UNSW is being used to help promote the relaunched Communications Council Graduate Program and  strengthen relationships with key universities.  The panel addressed students nearing...

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Storytelling key to LEGO Serious Play

Storytelling key to LEGO Serious Play

LEGO Serious Play expert and IPA Strategic Planning speaker, Michael Fearne, is on a mission to encourage planners to embrace creativity—one block at a time. How many times can six bricks of LEGO be configured into something new? Close to one billion, or to be...

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AWARD School appoints Karen Ferry as NSW school head

AWARD School appoints Karen Ferry as NSW school head

Karen Ferry, senior copywriter of Leo Burnett, has been appointed NSW AWARD school head alongside Brendan Willenberg, creative director of Clemenger BBDO.  Karen joined Leo Burnett in 2016, as a senior copywriter. Her career spans 11 years, acquiring over 70...

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Embracing play to develop creative mindset – Michael Fearne

Embracing play to develop creative mindset – Michael Fearne

* LEGO® Serious Play® expert, Michael Fearne to speak at upcoming IPA Strategic Planning Course: “Changing Perspectives”* Joining Fearne straight from the UK are strategist Mark “HERDmeister” Earls, and effectiveness expert Peter Field* Final chance to register for...

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Mental availability – does your brand have it?

Mental availability – does your brand have it?

Ahead of her guest appearance at our 'Marketing Effectiveness on Trial' Summit, Ehrenberg-Bass Institute’s Associate Professor Rachel Kennedy explains the role of mental availability in driving brand success. To delve into how advertising works, it is useful to tap...

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Seven tips for breaking into strategy roles

Seven tips for breaking into strategy roles

Ever considered transitioning into a strategy role but doubted yourself or didn't know how? Head of Innovation at Host/Havas Australia and AdSchool course presenter, Bohdi Lewis, says there is a shortage of hybrid strategists in Australia, making it the perfect time...

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Tom Lawrence crowned 2017 AWARD School National Top Student

Tom Lawrence crowned 2017 AWARD School National Top Student

Tom Lawrence (second from left) from NSW has been awarded Australia's Top Student at the 2017 AWARD School National Announcement, which was held at The Dolphin Hotel in Sydney on Monday night (7 August). In an AWARD School-first, Tom wins a once in a lifetime trip to...

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Award Creative Leadership course back by popular demand

Award Creative Leadership course back by popular demand

Following the overwhelming success of last year’s sell-out event in Sydney, The Communications Council is proud to announce the return of the AWARD Creative Leadership Course in Melbourne, for the first time. Exclusive only to The Communications Council corporate...

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AWARD School WA announces 2017 Top Students

AWARD School WA announces 2017 Top Students

Luke Williams has been awarded Top Student at the Western Australia 2017 AWARD School graduation ceremony, which took place at Showcase Gallery - North Metropolitan TAFE in Perth on Friday night (28 July). He is now in the running for Top Student at the National AWARD...

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AWARD School SA announces 2017 Top Students

AWARD School SA announces 2017 Top Students

Layla Firth has been awarded Top Student at the South Australia 2017 AWARD School graduation ceremony, which took place at The Austral Hotel in Adelaide on Thursday night (27 July). She is now in the running for Top Student at the National AWARD School Competition,...

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AWARD School VIC announces 2017 Top Students

AWARD School VIC announces 2017 Top Students

Jesse Young (left) has been awarded Top Student at Victoria’s 2017 AWARD School graduation ceremony, which took place at Smart Artz Gallery in Melbourne on Wednesday night (26 July). Jesse was tutored by: James Willis, Kieran Moroney, Aaron Pepper, Jake Barrow of Y&R;...

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