Marketing Effectiveness on Trial /Sydney 31 August 2017
What’s baked and what’s faked Top of our agenda throughout August and September was delivering effectiveness in the digital era, so much so, Sydney, Melbourne and Perth welcomed a stellar line-up of industry heavyweights. The Communications Council was at The Sydney...
APG launch 2017 Planning Idol competition
The Account Planning Group (APG) today launch the APG Planning Idol competition to find Australia’s next top planner. The competition targets young professionals 30 years or under with an interest in strategic thinking and a passion for communications, to apply their...
Value of creativity in marketing cannot be underestimated
Chief executives are under more pressure than ever to drive growth. Shareholders are demanding greater returns, consumers have higher expectations, competition has never been fiercer and technology is changing rapidly. In a recent KPMG survey, 54 per cent of CEOs said...
Panel guide UNSW new grads in advertising career pathway
A panel to address over 300 advertising, journalism and PR students at UNSW is being used to help promote the relaunched Communications Council Graduate Program and strengthen relationships with key universities. The panel addressed students nearing...
“We have been radically misled by the key digital players”: Peter Field, Effectiveness expert
Ahead of their session for the summit next week: Marketing Effectiveness on Trial, Godfather of effectiveness, Peter Field stopped by with a few hints about what he and co-presenter Les Binet will discuss. TCC: What is the number one reason for media agencies to...
The King was in his counting house – a short story by Mark Earls
At the Comms Council, we love a good yarn. So, when we asked the "HERDmeister" Mark Earls for his thoughts on effective social media ahead of his upcoming summit appearance in Australia, we knew we would be in for a treat. Mark Earls: The King was in his counting...
Storytelling key to LEGO Serious Play
LEGO Serious Play expert and IPA Strategic Planning speaker, Michael Fearne, is on a mission to encourage planners to embrace creativity—one block at a time. How many times can six bricks of LEGO be configured into something new? Close to one billion, or to be...
5 minutes with JWT’s Angela Morris and BWM Dentsu’s Jordan Price
Ahead of the IPA Strategic Planning Residentials, executive planning directors and co-chairs Angela Morris (JWT) and Jordan Price (BWM Dentsu) share their insights on the current state of play for planners and why the role of the strategic planner has become so...
“Too often we expect business to speak the language of marketing, but it should be the other way around” – Pieter-Paul von Weiler
What has been the impact of the digital revolution and is it time to revisit key principles in marketing? In this Q&A, we chat to AJF Partnership's head of strategy and IPA Strategic Planning course chair (Melbourne), Pieter-Paul von Weiler, to find out. TCC: Why...
AWARD School appoints Karen Ferry as NSW school head
Karen Ferry, senior copywriter of Leo Burnett, has been appointed NSW AWARD school head alongside Brendan Willenberg, creative director of Clemenger BBDO. Karen joined Leo Burnett in 2016, as a senior copywriter. Her career spans 11 years, acquiring over 70...
Embracing play to develop creative mindset – Michael Fearne
* LEGO® Serious Play® expert, Michael Fearne to speak at upcoming IPA Strategic Planning Course: “Changing Perspectives”* Joining Fearne straight from the UK are strategist Mark “HERDmeister” Earls, and effectiveness expert Peter Field* Final chance to register for...
Peter Field: Short-termism is undermining long-term success in advertising
Ahead of his much-anticipated return to Australia, UK's Godfather of Effectiveness Peter Field is on a mission to break Aussie brands out of their short-term thinking. OPINION: I hate to be the bearer of bad news, but if you listen to everything that is said these...
“Our linear, siloed approach to strategy has now become irrelevant” – Alex Wood, Strategy Director, AKQA Melbourne
What are the challenges facing CEOs today? And how can strategists stay ahead of the curve? AKQA Melbourne's Strategy Director and AdSchool course presenter Alex Wood shares his insights and how you can benefit from the new eight week course. For the first time in...
Mental availability – does your brand have it?
Ahead of her guest appearance at our 'Marketing Effectiveness on Trial' Summit, Ehrenberg-Bass Institute’s Associate Professor Rachel Kennedy explains the role of mental availability in driving brand success. To delve into how advertising works, it is useful to tap...
Mark Earls and Peter Field set to take centre stage at 2017 IPA Strategic Planning Course “Changing Perspectives”
The Communications Council is pleased to announce award-winning writer and strategist Mark Earls (aka HERDmeister) and prolific UK author and effectiveness expert Peter Field as special guests at this year’s IPA Strategic Planning Course, to be held in Sydney (27-29...
My Journey: Jamie Parfitt, senior strategic planner, CX Agency Lavender
Senior strategic planner and AdSchool Digital Strategy & Experience Design graduate, Jamie Parfitt shares his main sources of inspiration, the one book he urges everyone to read, and how the AdSchool course led to his new role in experience design. TCC: How long...
Seven tips for breaking into strategy roles
Ever considered transitioning into a strategy role but doubted yourself or didn't know how? Head of Innovation at Host/Havas Australia and AdSchool course presenter, Bohdi Lewis, says there is a shortage of hybrid strategists in Australia, making it the perfect time...
Tom Lawrence crowned 2017 AWARD School National Top Student
Tom Lawrence (second from left) from NSW has been awarded Australia's Top Student at the 2017 AWARD School National Announcement, which was held at The Dolphin Hotel in Sydney on Monday night (7 August). In an AWARD School-first, Tom wins a once in a lifetime trip to...
Godfathers of Effectiveness Les Binet and Peter Field put ‘Marketing Effectiveness on Trial’ at national summits
Effectiveness in the digital era will be top of the agenda this year, as The Communications Council welcomes a stellar line-up of industry heavyweights, including the world’s leading authorities in marketing effectiveness Les Binet and Peter Field, to Australia for a...
Award Creative Leadership course back by popular demand
Following the overwhelming success of last year’s sell-out event in Sydney, The Communications Council is proud to announce the return of the AWARD Creative Leadership Course in Melbourne, for the first time. Exclusive only to The Communications Council corporate...
AWARD School WA announces 2017 Top Students
Luke Williams has been awarded Top Student at the Western Australia 2017 AWARD School graduation ceremony, which took place at Showcase Gallery - North Metropolitan TAFE in Perth on Friday night (28 July). He is now in the running for Top Student at the National AWARD...
My Journey: Camilla Stapley, group account director, TBWA Sydney
TBWA Sydney group account director and AdSchool Digital Strategy & Experience Design graduate Camilla Stapley says she fell into the industry by accident (originally wanting to be a chef) but after completing the AdSchool Digital Strategy course and reaching some...
AWARD School SA announces 2017 Top Students
Layla Firth has been awarded Top Student at the South Australia 2017 AWARD School graduation ceremony, which took place at The Austral Hotel in Adelaide on Thursday night (27 July). She is now in the running for Top Student at the National AWARD School Competition,...
AWARD School VIC announces 2017 Top Students
Jesse Young (left) has been awarded Top Student at Victoria’s 2017 AWARD School graduation ceremony, which took place at Smart Artz Gallery in Melbourne on Wednesday night (26 July). Jesse was tutored by: James Willis, Kieran Moroney, Aaron Pepper, Jake Barrow of Y&R;...