Case History Database

Digital consumption is having a major impact on Telco retail. The industry is racing to take the lions share of this lucrative market. This is a „hard sell‟ as the consumer has got “smart”. Delivering individual relevancy at scale is critical for success. A big brand like Telstra needed to implement big changes to the way it went to market. The solution: Build a platform, which uses data intelligence to identify who to target and what to communicate, applies customer-centric planning in its creative delivery & attribution modelling to optimise sales performance

	Author		Rowan Avis
	Performance Director		Kate Mott		OMD
	Senior Digital Account Manager		Jack McLaren		OMD
	General Manager Digital Marketing		Harry Lowes		Telstra