Case History Database

With an on-going goal to attract more, younger fans to the sport we were tasked with selling tickets via social media to the Sydney Telstra 500 V8 Race. We developed a Facebook App called the Fanatic 500 allowing the world’s first Facebook powered, V8, slot car race between Ford and Holden to take place. With just $30,000 we achieved the following results in just 9 days: $1,739,320 in ticket sales far exceeding the sales objective of $200,000 A 70% year on year increase in content sharing by fans A 68% increase in fan engagement in social media

	Author		Phil McDonald
	Digital Strategist		Rob Hudson
	Creative Group Head		Jim Mckeown
	Digital Producer		Kiah Eaton
	Digital Operations Manager		Clint Halket
	Marketing Director		Penny Glasson		V8 Supercars
	Brand Manager		Hayley Simms		V8 Supercars
	Commercial Director		Nick Ryan		V8 Supercars