Case History Database

Art Series Hotels is a boutique luxury hotel chain. They needed a way to increase leisure traveller bookings during their recurring quieter summer periods. Research revealed a major pain point of leisure travellers was the 11:00am checkout. Why should they leave if no one had booked their room? The “Overstay Checkout”, a new-to-world checkout system based on hotel capacity was born. People would only have to check out when the next guest checked in. The campaign was tremendously successful and applauded as a genuine hotel and travel innovation, creating value for the consumer and the hotel out of unsold inventory.

	Authors		Lach Hall, Dominic McCarthy, Adam Ferrier
	Managing Director		Matt Houltham
	Planning		Adam Ferrier
	Head of Ideas		Simon Veksner
	Creative		Kat Mercer
	Creative		Sesh Moodley
	Creative		Tristan Graham
	Expressions Director		Anna Reynolds
	Communications Strategist		Lach Hall
	Designer		Yann Micuta
	Director of Sales & Marketing		Ryan Tuckerman		Art Series Hotel Group
	Communications Manager		Beckie Mitchell		Art Series Hotel Group