Effies
Australia

Effie Australia

Case History Database

How Doug Pitt helped Virgin Mobile redefine retention marketing

Agency
Host/Havas, One Green Bean
Client
Virgin Mobile Australia
Awards
Bronze
Other Services
Case Study
Case study

Case studies are free for ACA members and Round Two Effie Judges. Email effies@adcouncil.org.au for your discount code.

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Credits
Author Phil Johnston
Creative Director Steve Coll
Art Directors Lucas Jatoba, Ben Pearce, Jack Nunn
Writers Lucas Jatoba, Ben Pearce, Jack Nunn
Account Management Scott McIntyre, Ross Jauncey,
Josh Sandford, Matt Holmes
Havas WW Sydney & One Green Bean
Planning Phil Johnston
Creative Director Kat Thomas One Green Bean
General Manager David Scribner Virgin Mobile Australia
Brand and Communications Director Nicole Bardsley Virgin Mobile Australia
Marketing Manager Tracy Hall Virgin Mobile Australia
Marcomms Executive Ashley Killeen Virgin Mobile Australia
Category Sponsors

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