Effies
Australia
The World’s First Investment Property Simulator
Agency
BMF
Client
Commonwealth Bank
Awards
Gold
Transformational Digital Business Platform
Silver
Financial Services
Case Study
Summary
A direct mail brief to attract “would be” property tycoons to Commonwealth Bank morphed into “A world first” investment property simulator. A brand new digital platform that combined behavioural change insight, gamification mechanics and a technical mash-up to deliver a real life experience. The platform paid for itself within 12 weeks and achieved an extraordinary ROI of $2.21 to every dollar spent within 6 months of launch. Welcome to the world of INVESTORVILLE.
Case study
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Credits
| Author | Rob Chandler | ||||||||
| Digital Concepts Director | Aaron Michie | ||||||||
| Account Director | Ross Landles | ||||||||
| Project Manager | Jay De Leon | ||||||||
| Digital Designer | Jackie-Lee Brayley | ||||||||
| Developer | Chris Pocock | ||||||||
| Developer | Mark Ellis | ||||||||
| Author | Kelly Vise | Commonwealth Bank | |||||||
| GM Consumer Marketing | Mark Murray | Commonwealth Bank | |||||||
| Executive Manager Home Loans | Paul Argus | Commonwealth Bank | |||||||
| Marketing Manager Home Loans | Jeanni McDonald | Commonwealth Bank |
Category Sponsors
Transformational Digital Business Platform & Financial Services
