A first look at the new Australian Effies Database By Robert Brittain and Peter Field
This report is a first look at the new Australian Effies Database, and marks the only time anywhere in the world outside the UK that a report on advertising effectiveness will have validated the conclusions of Peter’s renowned research work with fellow effectiveness guru Les Binet.
The Effie’s honour the most significant achievement in advertising and marketing communications: effectiveness. In 2018, the Effie’s Australia databank was created with the aim of understanding patterns and trends in effectiveness in Australia. This is the first of a series of papers, developed in partnership with Peter Field using the Effie’s databank, deriving learnings from some of the best Australian campaigns with data from the Australian market.
Peter Field and Robert Brittain are two of the world’s most respected authorities on advertising effectiveness.