Effies
Australia
Summary
What is extraordinary about the ATRIPLA campaign cannot be defined in the language of the past. Like much of the breakthrough digital work today, the content and technological innovation of the platform was as important as the core idea.
The question facing the client was, having made solid inroads into the HIV market from the launch of their new product, how could they convince doctors who had not changed their prescribing behaviour up until this point, to do so now?
The agency’s solution was to develop a digital sales tool unlike any seen before. The result was a unit growth rate of [removed for publication], incremental revenue of [removed for publication]and an ROI of [removed for publication]for every dollar spent.
Case study
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Credits
| Author, Head of Planning | David Cousins | ||||||||
| Senior Account Manager | Christine Remediakis | ||||||||
| Creative Director | Hugh Fitzhardinge | ||||||||
| Creative Director | Grant Foster | ||||||||
| Art Director | Richard Price | ||||||||
| Editorial Director | Ross Garbett | ||||||||
| Digital Business Manager | Jason Armstrong | ||||||||
| Technical Lead | Jonathan Xie | ||||||||
| Senior Digital Designer | Dan Pacey | ||||||||
| Front End Developer | Kashi Samaweera | ||||||||
| Digital Producer | Kat Hertz | ||||||||
| Product Manager HIV | Angela Karbaliotis | Gilead | |||||||
| Director Marketing | Fiona Palmer | Gilead |