Effies
Australia
Creating Intelligent Sales Channels
Agency
Amnesia Razorfish
Client
Aussie
Awards
Silver
Transformational Digital Business Platform
Case Study
Summary
We built an Australian first customised effectiveness ecosystem which has turned marketing into a real time investment platform for Aussie. Generating a full view of the entire customer path to conversion and granular ROI reporting, it has transformed the way Aussie’s marketing decisions are made. This has delivered a dramatic boost to profitability and conversion volumes and enabled more effective messaging to market. The successful program has delivered a 72% increase in ROI for core product and transformed the business to operate with effectiveness at its heart.
Case study
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Credits
| Account Director / Author | Vanessa Wolff | ||||||||
| Author | Ben Hourahine | ||||||||
| Analyst | Camilo Forero | ||||||||
| General Manager Marketing and Product | Stuart Tucker | Aussie | |||||||
| Head of Digital | Alex Crompton | Aussie |
Category Sponsors
Transformational Digital Business Platform
