Shaking up the category and winning
Agency
Clemenger BBDO Sydney
Client
Hungry Jack's
Awards
Gold
Retail/Etail
Gold
Food
Gold
Return on Investment
Gold
Most Original Thinking
Gold
Small Budget (Under $500K)
Silver
Digital Platforms
Case Study
Not Available
Summary
Hungry Jack's is a David in a category of Goliaths.
Outspent and outnumbered, we needed to find a new way to encourage people past the competition and into Hungry Jack’s.
We did this with The Hungry Jack’s Shake & Win App: a new world solution to an age-old problem.
An industry first and entirely new revenue driver: for a tiny budget $XX), it’s delivered over $XX profit to date and an ROI of XX%.
Best of all, it's become a permanent part of the marketing mix, delivering additional, exponential profit even as you read this paper.



