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Effie Case Studies

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2015

Don’t Let Them Fight It Alone

Agency
Client
Cure Brain Cancer Foundation
Silver
Not For Profit or Cause Related Marketing
2015

How To Drink Properly

Client
DrinkWise
Silver
Not For Profit or Cause Related Marketing
Bronze
Most Original Thinking
2015

Save Retirement

Client
MLC
Silver
Financial Services
2015

The Freeloadin’ Fare Evader

Client
Public Transport Victoria
Bronze
Government
Silver
Best State Campaign
2015

Tough Is Not Enough

Client
Ford Motor Company
Bronze
Other Consumer Goods
Silver
Return on Investment
2015

Inspiring your inner foodie

Client
Chobani
Bronze
Digitally Led Ideas
2015

Human Walking Program

Client
The Lost Dogs Home
Bronze
Short Term Effects
Bronze
Small Budget
2015

Crashed Car Showroom

Client
IAG Group's NRMA Insurance
Bronze
Short Term Effects
2015

Winning the war against alcohol-fuelled violence

Client
NSW Government
Bronze
Government
2015

Pushing the NT off Aussies’ bucket lists and onto their to-do lists

Client
Tourism Northern Territory
Bronze
Travel, Leisure & Media
2015

Break The Barrier – prioritising first aid

Client
St John Ambulance Western Australia
Bronze
Other Services
Bronze
Best State Campaign
2015

Honda Odyssey: Be Our Best Critic

Client
Honda Australia
Bronze
Other Consumer Goods
2015

Slurpee Xpandinator: Flipping value on its head

Client
7-Eleven
Bronze
Beverages
2015

How Officeworks Grew Minds

Client
Officeworks
Bronze
Retail/Etail
Bronze
Return on Investment
2015

Nimble it and Move on

Client
Nimble
Bronze
Retail/Etail
2015

Ashbeclee

Client
Perth Racing
Bronze
Best State Campaign
2014

How suffering made people quit

Client
The Australian National Preventive Health Agency
The Grand Effie
Gold
Government, Corporate and Social Services
2014

AJF Partnership

The Effective Agency of the Year
2014

Steal Back your dreams

Client
RaboDirect
Gold
Long Term Effects
2014

Challenger Retirement on Paper Campaign

Client
Challenger
Gold
Financial Services
2014

How BOOBS made BONDS serious

Client
BONDS
Gold
Other Consumer Goods
Gold
Most Original Thinking
Gold
New Product or Service
2014

How “Just Adding Zero” sold millions

Client
Coca-Cola
Gold
Beverages
2014

The attention powered car

Client
Royal Automobile Club of Western Australia
Silver
Most Original Thinking
Bronze
Government, Corporate and Social Services
Bronze
Best State Campaign
2014

Women in the Air Force

Client
Defence Force Recruiting
Silver
Government, Corporate and Social Services
2014

Every day a different story

Client
Tourism New Zealand
Silver
Return on Investment
Bronze
Travel, Leisure & Media
2014

Stay Living: The Campaign that Slayed sales targets

Client
Boost Mobile
Silver
Other Services
Silver
Digitally Led Ideas
Bronze
Return on Investment
Bronze
Most Original Thinking
2014

Fortune favours the well informed

Client
nabtrade
Silver
Return on Investment
Bronze
Financial Services
2014

How OPSM created a new medical device to revive growth

Client
Luxottica
Silver
Healthcare
Bronze
Other Services
Bronze
Digitally Led Ideas
2014

You bought a jeep? Here’s why.

Client
Fiat Chrysler Group LLC
Silver
Other Consumer Goods
Silver
Long Term Effects
2014

How being stupid was sensible for Carlton Dry

Client
Carlton & United Breweries
Silver
Beverages
2014

Snack! In the Face. The smart phone game that’s 36 times better than TV

Client
KFC
Silver
Digitally Led Ideas
Silver
Digital Platforms
Bronze
Food
2014

How big ideas became big business

Client
Officeworks
Silver
Retail/Etail
2014

How Mr iSelect became the unlikely hero of health insurance

Client
iSelect
Bronze
Long Term Effects
2014

AAMI’s Rhonda and Ketut – A love story

Client
AAMI
Bronze
Long Term Effects
2014

How removing the art led to the National Art School’s best year ever

Client
National Art School
Bronze
Small Budget (Under $500K)
2014

Breaking the theatrical mould

Client
20th Century Fox
Bronze
Short Term Effects
Case studies are free for ACA members and Round Two Effie Judges. Email hello@adcouncil.org.au for your discount code. All Educational Institutions wishing to access case studies are required to contact effies@adcouncil.org.au.

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