Effies
Australia
Enjoy The Ride
Agency
303 MullenLowe
Client
The Office of Road Safety Western Australia
Awards
The Grand Effie
Gold
Government, Corporate and Social Services
Gold
Best State Campaign
Case Study
Summary
Product of a two-year strategic collaboration, Enjoy the Ride tackles speeding on WA roads. The revolutionary insight born from comprehensive research focusses on speeding from a unique perspective; the way we drive is symptomatic of the way we live. Too fast! The integrated campaign put positive spin on a very serious issue, engendering meaningful change in the WA populous. This resulted in the lowest road toll attributable to speeding in a decade, and flew in the face of lead indicators to the opposite. This collaboration and its continuing effectiveness exceeded not only our expectations, but those of all involved.
Case study
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Credits
| Author | Derry Simpson | ||||||||
| Copywriter | Davood Tabeshfar | ||||||||
| Art Director | Richard Berney | ||||||||
| Copywriter | Emma Clowes | ||||||||
| Art Director | Liam Riddler | ||||||||
| Creative Director | Lindsay Medalia | ||||||||
| Account Director | Donna-Marie Gavin | ||||||||
| Account Manager | Jennifer Baker | ||||||||
| Strategic Planner | Derry Simpson | ||||||||
| Producer | Chantelle Edwards | ||||||||
| Digital Producer | Kim Parkin | ||||||||
| Digital Strategist | Emily Ryan | ||||||||
| Media Planner and Buyer | Olivia Green | OMD | |||||||
| Director Strategic Communications | Roger Farley | Office of Road Safety WA | |||||||
| Marketing Officer | Bartholomew Hodgen | Office of Road Safety WA |
Category Sponsors
The Grand Effie
Government-- Corporate and Social Services
Best State Campaign
