Case History Database

Dare Iced Coffee dared to dream big. By creating a campaign which bolstered Dare’s coffee credentials and redefined who iced coffee drinkers were, the brand rocketed to the number one iced coffee in its key distribution channels. The campaign idea focused on the message that iced coffee gives you mental strength, and in doing so tapped into a new target market and need; resulting in Dare gaining 77 cents of every $1 in category growth.

	Author & Strategy Director		Lucy Cochran
	Creative Director		Josh Stephens
	Copywriter		Glenn Dalton
	Art Director		Andy Jones
	Group Account Director		Stephanie Sieber
	Senior Account Director		Lucy Haworth
	Account Director		Kate Crone
	Insight Planner		James Sheard
	Business Director		Penelope Shell		Starcom Mediavest
	Client Business Manager		Jessica Bell		Starcom Mediavest
	Media Strategist		David Dalgarno		Starcom Mediavest
	Content Manager		Bianca Wallis		Starcom Mediavest
	Marketing & Innovation Director		Charmaine England		Lion
	Marketing Director, Drinks		Stephen Smith		Lion
	Marketing Manager		Todd Gordon		Lion
	Brand Manager		Mary Stafford		Lion