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Drawing inspiration from 19th-century ornithology, the scientific study of birds, the 2026 campaign introduces bespoke calls for each award category in a series of films directed by Revolver’s Leilani Croucher. Every call is composed from the chirps, peeps and trills...

Australia’s top marketers and creatives came together in Sydney last week for Effie: The Work Behind The Work, where leaders, including Nestlé’s Shannon Wright, Australian Retirement Trust’s Simonne Burnett, VML’s Alison Tilling and Jack Delmonte, and M+C Saatchi’s...

We always get lots of questions about the Young Lions competition. Before you email us, have a read of the FAQs below. *** Can I wait to see the briefs before deciding which category to enter?No, you need to register first to receive the brief. The briefing partner...

Advertising Council Australia (ACA) has officially opened entries for the 2026 Young Lions Australia Competition, appointing five Jury Chairs who will lead judging across the categories of Media, Marketing, Digital, Film and PR. In 2026, Aimee Buchanan, CEO of WPP...

Nine weeks, 10 agencies, endless inspiration. Western Australia’s next generation of advertising talent has wrapped up ACA's JumpStart graduate program, a nine-week immersion into the state’s top creative, media, and marketing agencies. Designed to show students what...

The Commercial Producers Council (CPC) has announced the appointment of Tom Slater, Executive Producer at Collider, as its new Co-Chair. Slater joins Kate Gooden (Partner, Scoundrel), following Martin Box’s (Executive Producer, Finch) completion of a four-year term....

AWARD School, Australia’s training ground for creative talent, has announced a new lineup of program leaders for 2026. Stepping into the role of National & NSW Co-Chairs are Josie Fox, Creative Director at BMF Australia, and Tom Lawrence, Creative Director at DDB...

Twenty-one of Australia’s rising agency leaders spent three intense days in Sydney last week exploring what it really takes to lead with confidence, clarity and humanity as part of Advertising Council Australia’s IPA Business & Agency Leadership residential....

The Commercial Producers Council (CPC) hosted its first-ever Sundowner event on Wednesday night, bringing together agency and commercial producers for an evening of connection and conversation at Slim's Rooftop Bar in Darlinghurst. In a relaxed, informal setting...

By Hannah Sturrock, National Head of Engagement, Advertising Council Australia Three years ago, ACA Accreditation didn’t exist. Today, 67 agencies are accredited, representing 72% of ACA’s membership. In a short time, Accreditation has grown into more than a...

To ensure a dynamic and resilient future for Australia's advertising industry, the ACA is proud to launch the ACA Futures Board. This initiative will not only identify, elevate, and empower the next generation of industry leaders but will also create a direct and...

Leo Australia scoops Grand Effie for Suncorp BMF wins Effective Agency of the Year ALDI wins Effective Advertiser of the Year + more Leo Australia has scooped The Grand Effie at this year’s Australian Effie Awards - the country’s premier accolade for advertising...

In a collaboration between Friends of Rhonda and Truce Production Co, more than 150 queer people and allies came together last week for Queerxhibit — the industry’s first dedicated showcase of queer creative talent. The exhibition featured over 25 artists working...

The industry's automation revolution may come at a steep cost: its future thinkers. In a rapidly transforming industry, two of Australia’s top strategists - Iona Macgregor, Chief Strategy Officer at AKQA, and Zac Martin, Strategy Director at TBWA Melbourne - are...

The Responsible AI in Marketing Council (the Council), established by the Australian Association of National Advertisers (AANA), Advertising Council of Australia (ACA) and the Media Federation of Australia (MFA), has today released draft Industry Guidelines on Ethical...

MADE THIS' Vinne Schifferstein, MD, and Marie-Celine Merret, Head of Creative Technology & AI, recently hosted a thought-provoking panel session at Clemenger BBDO Sydney exploring the legal, ethical and creative implications of AI-generated content. Guest speakers...

After selling out in July, Advertising Council Australia’s Understanding Media workshop returns to Perth on 28 November, giving client service, marketing, and media professionals the confidence and tools to navigate today’s complex media landscape. Led by industry...

Brilliant work may flow and award shortlists may follow but agency life demands more: the ability to articulate ideas with impact, to judge, sell and defend work with conviction, to navigate tough conversations, and to stay focused when pressure peaks. These are the...

By Lucia Elliott, Head of Marketing and Communications, Advertising Council Australia Three years ago, Cannes Lions launched the Creative B2B category and senior marketers at LinkedIn and Salesforce, along with jurors, have acknowledged the new category’s role in...

The jump from account manager to account director is a game-changer. Timothy Ng, Account Director at We Are Social and former AdSchool student, shares how the Account Leadership course gave him mentorship, a strong peer network, and the skills to lead with confidence....

Bear Meets Eagle On Fire named Individual Agency of the Year DDB named Agency Network of the Year FINCH named Production Company of the Year The winners of the 46th annual AWARD Awards were announced tonight as part of This Way Up, AWARD’s annual creative festival in...