Cannes Lions announces 2026 programme, Oprah Winfrey honoured
Cannes Lions has announced its 2026 programme, which will bring together a diverse community of global creative leaders and changemakers across five days this June. During this year’s Festival, Oprah Winfrey will be honoured as the 2026 Cannes LionHeart – one of the...
Growth isn’t a media problem. It’s a decision-making problem.
Because (whisper it), most growth doesn't come from marketing alone. Paul Sinkinson, MD, Analytic Partners For years, marketers have been told that growth lives or dies in the media plan. Pick the right channels, optimise the mix, and squeeze harder on performance....
Jury announced for AWARD Lab GenAI Sprint
AWARD has announced the jury for the inaugural AWARD Lab GenAI Sprint, bringing together leaders from creative, production, technology and media to judge the first-of-its-kind competition. The sprint, a collaboration between AWARD, Leonardo.AI, and the Outdoor Media...
Fourteen Australians appointed to judge Cannes Lions 2026, including Film Craft Chair.
Australia will have an expanded presence at Cannes Lions 2026, with 14 senior industry leaders selected as awarding jurors this year, up from nine in 2025. Spanning creative, strategy, design, effectiveness, production, PR and sustainability, the appointments reflect...
What account leadership requires today
Ask ten people what great account management looks like, and you’ll likely get ten different answers. Once defined by relationship management and delivery, the role has expanded into something far less easy to pin down: part strategist, part creative protector, part...
Creativity in Healthcare: Insights from the Jury Room
Sharon Howard-Butler | Creative Partner, Omnicom Health Oceania Sitting in the Spikes Asia jury room this year, I was struck by how healthcare creativity has evolved, and how high the creative bar has been raised. Over the past decade, healthcare has become one of the...
Is this advertising? TGA reassesses content about therapeutic goods.
The Therapeutic Goods Administration has updated its guidance on determining whether therapeutic goods content, including vaping, is considered advertising, reaffirming that the legislative definition has not changed, but providing clearer, more practical direction on...
Jurors announced for 47th AWARD Awards
AWARD has announced its jury for the 47th AWARD Awards, with 76 leading creatives from across APAC set to judge the region’s top work. Judging will take place across two rounds, with finalists determined between 27 May – 5 June, followed by second-round sessions from...
Everyone’s a creator now. So, let’s make it mean something.
With new AWARD Award categories including Social & Creator, Scott Dettrick explores what the rise of the creator economy means for creativity, craft and agencies. *** Scroll through TikTok or YouTube and you’ll see it immediately. Creators aren’t just making...
2026 AWARD Awards Jury President announced
Ansari is an internationally awarded creative leader with a career spanning categories and some of the world’s most recognised brands. As US CCO of Grey, she leads the agency’s creative vision, delivering work that resonates with audiences globally. Mandie van der...
AWARD Lab GenAI Sprint launches with Leonardo.Ai & OMA
AWARD has partnered with Leonardo.Ai and the Outdoor Media Association (OMA) to launch the first AWARD Lab GenAI Sprint, a competition testing how teams use AI to craft ideas for live campaigns, with human creativity and production expertise leading the work. Open to...
Effies playbook: AI prompts, free research, and how to use the next 9 weeks wisely
If you’re planning to enter the Australian Effie Awards, last week’s How to Enter & Win webinar showed what separates a decent entry from one that actually wins. Effie judges, past winners from Westpac, Droga5 and 303, and effectiveness experts broke down how...
The ideas that will take Australia to Cannes
The energy was high at WPP House Sydney on Friday as the winners of the 2026 Young Lions Australia Competition were revealed. After a competitive live judging round, the standout teams impressed Executive Juries with sharp thinking, strong insights and ideas built to...
2026 Young Lions Australia winners announced
Advertising Council Australia (ACA) has announced the winners of the 2026 Young Lions Competition, who will now represent Australia on the global stage at the Cannes Lions International Festival of Creativity in June. After impressing industry juries in a competitive...
AdSchool opens Semester One, launches mentorship series for industry talent
Advertising Council Australia (ACA) has opened enrolments for Semester One of AdSchool, alongside a new mentorship initiative designed to help advertising and marketing professionals step into more complex roles. The AdSchool Mentorship Series gives professionals the...
Finalists announced for 2026 Young Lions Australia Competition
Advertising Council Australia (ACA) has announced the finalists in the 2026 Young Lions Australia Competition, recognising the emerging industry talent now in contention to represent Australia at the Cannes Lions International Festival of Creativity. This year,...
Get the inside edge: ACA webinar on what it takes to win an Effie | March 24
Advertising Council Australia (ACA) will host a free industry webinar on Tuesday 24 March, bringing together Effie judges, winning case writers and data experts to help marketers and agencies prepare strong entries for the 2026 Australian Effie Awards. The session is...
VML wins Australian Agency of the Year title at Spikes Asia 2026; VML, Droga5 ANZ and Leo secure one Grand Prix each
VML has emerged as the standout Australian agency at the 2026 Spikes Asia Awards, winning Australian Agency of the Year and securing the Outdoor Grand Prix for ‘Commuter Camo’ for KitKat. The dual honours capped a strong showing for the agency at APAC’s premier...
Spikes Asia announces shortlists for 2026 Awards
Shortlists for Spikes Asia 2026 have been announced across Creative B2B, Creative Data, Creative Effectiveness, Digital Craft, Entertainment and the Industry Craft Spikes. All Shortlists can be found on The Work. Final shortlists for Glass: The Award for Change and...
VoxComm issues call for agencies to transform business models in response to AI
The agency industry has a value problem. Across regions and disciplines, agencies are producing more work, faster, with better tools yet margins continue to decline, pricing power remains weak, and growth still depends on adding headcount. These outcomes are the...
‘The proof is in the Effie’: 2026 Australian Effie Awards open for entries
Entries are now open for the 2026 Australian Effie Awards, with marketers and agencies invited to submit their strongest work to the industry’s benchmark for marketing effectiveness. This year’s program is supported by a new campaign from BMF Australia, 2025’s...
Young Lions 2026 tackles the vote with Project Planet
Advertising Council Australia (ACA) has released the briefs for the 2026 Young Lions Competition, with Australian charity Project Planet named as this year’s briefing partner. The brief centres on Build a Ballot, Project Planet’s free, non-partisan online tool...
Top marketers from Suncorp, Red Cross and Nestlé headline Inside Effectiveness
Senior marketers Mim Haysom (Suncorp), Steph Garner (Australian Red Cross Lifeblood) and Shannon Wright (Nestlé) will headline Inside Effectiveness this month, sharing the decisions behind their Effie-winning work and practical lessons for marketers. As scrutiny on...
Therapeutic Goods Administration’s 2026 overhaul: What every advertiser needs to know
The Therapeutic Goods Administration (TGA) has released its Compliance Principles for 2026–2027, signalling a more proactive, risk‑based and digitally focused enforcement approach. For advertisers of therapeutic goods (ie, medicines, medical devices, and many...