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Louis Devine, a Tasmanian-based creative with a background in design, marketing and technology, has been named AWARD School National Top Student for 2026. The announcement was made at the 47th AWARD Awards, the industry’s annual celebration of the Asia-Pacific...

By Max Thorley, Senior Agency Lead, LinkedIn   When budgets tighten, the reflex is to play it safe. Pull back the brand work, lead with the product demo, give finance something rational to sign off on. Watching the Creative B2B winners land at Cannes last month,...

Leading agency CEOs and founders from WPP, Omnicom, Publicis Groupe, Special and more will come together in October to share the lessons they've learned building successful businesses, as part of Advertising Council Australia's Business & Agency Leadership course....

The Australasian Writers and Art Directors (AWARD) has announced the six state finalists vying to become AWARD School's national top student in 2026. Eva Schmitz (NSW), Tommy Hogan (VIC), Bailey Gatland (WA), Belinda Rabe (QLD), Furkan Erbasi (SA) and Louis Devine...

Because (whisper it), most growth doesn't come from marketing alone. Paul Sinkinson, MD, Analytic Partners For years, marketers have been told that growth lives or dies in the media plan. Pick the right channels, optimise the mix, and squeeze harder on performance....

Brent Smart, Rose Herceg, Clare Pickens, Micah Walker and Sam Stuchbury are among the Cannes Lions jurors and creative leaders who will take audiences inside this year's Festival of Creativity when Cannes Download returns from August. Touring Sydney, Melbourne,...

Advertising Council Australia has announced a record 148 finalists for the 2026 Australian Effie Awards, the largest finalist field in the program's history. Clemenger BBDO leads the field with 15 nominations, followed by Special Australia (12) and BMF and Saatchi...

 By Hilary Badger, Executive Creative Director, Leo Australia Creativity is mostly failure.   That’s uncomfortable to say, yet every creative knows it’s true.   Developing and crafting ideas is a process of endless experiments, dead ends, and outright failures. And...

By Amanda Fuller, Managing Partner, Omnicom Health & ACA representative on TGA's Consultative Group for Consumer Guidance The Therapeutic Goods Administration (TGA) has released new guidance on complying with the restrictions on advertising prescription medicines...

AWARD will bring together Australia’s creative community for an exclusive Sydney event on August 12 featuring two of the most influential figures in global advertising — 47th AWARD Awards Jury President Samira Ansari and Lion of St Mark recipient, AWARD Hall of Famer...

Radio is the most trusted media channel*, and the jingle is a tool that makes your entire marketing mix work harder. So why are marketers leaving money on the table? As marketers, we all love a jingle. That unique earworm that just embeds itself in the mind of...

Move over Titanium, the wild creativity of B2B is here, says Cocogun’s Creative Partner, Ant Melder. An iconic Belgian beefcake stares serenely down the barrel of the camera as his ankles, strapped to the wing mirrors of two reversing trucks, move eye-wateringly...

Some of Australia’s most respected creative leaders gathered in Sydney on Wednesday evening as judging entered its final stages for the 47th AWARD Awards, with industry production company Photoplay hosting AWARD’s annual judges’ drinks at The Waratah. The event...

By Lucy Travaglia, Head of Research at Ideally The research industry is having its AI moment. Synthetic personas, AI-generated respondents, digital twins of your target consumer. The pitch is compelling: instant data, zero recruitment, infinite scale. No wonder 69% of...

By Paul Sinkinson, Managing Director Australia and Asia, Analytic Partners Every marketer knows the feeling. The forecast wobbles, finance wants options by Friday, and the fastest way to look disciplined is to go dark for a quarter and wait it out. It feels...

Australia’s 2026 Young Lions teams took on the global stage at Cannes last week, competing against young professionals from 69 countries in one of the industry’s most intense creative competitions. More than 400 competitors took part in this year’s global Young Lions...