After three intensive days at our recent IPA Campaign Planning residential course, we asked Neonormal creative director Paul Edwards, The Monkeys senior content manager Lauren Shelley, Havas senior manager Kevin Kim and Hidden Characters account director Sarah McKelvie about their most useful – and most unexpected – learnings.
They share their thoughts on the reality and application of an insight versus an observation; and the value of continual interrogation to fuel the right kind of effective creativity.
Video 1: Paul Edwards and Lauren Shelley
Video 2: Kevin Kim and Sarah McKelvie
