Cannes Lions has released the first round of shortlists for this year’s awards, with Australia shortlisted 41 times so far.
Categories that have been announced include Audio & Radio, Creative B2B, Creative Brand, Health & Wellness, Outdoor, Pharma, Print & Publishing, Design, Digital Craft, Direct, Entertainment, Entertainment Lions for Gaming, Entertainment Lions for Music, Entertainment Lions for Sport, Film Craft, Industry Craft, Media, PR and Social & Creator.
In total (to date), TBWA\Australia leads the way with 11 shortlists across Health & Wellness, Outdoor, Design, Industry Craft, Social & Creator, and PR. VML Sydney follows with nine shortlists across Health & Wellness and Digital Craft.
SHORTLISTS TO DATE – CANNES LIONS 2026
Health & Wellness Lions
– VML Sydney for 1001 Optometry’s “Magnif-Eye” (eight shortlists)
– TBWA\Australia for mycar Tyre & Auto’s “The Sunburnt Car”
Audio & Radio Lions
– Supermassive & Musicians Making a Difference for Musicians Making a Difference “Futures” (two shortlists)
– M+C Saatchi Australia for Lifeblood “Unlikely Version”
Outdoor Lions
– TBWA\Australia for mycar Tyre & Auto’s “The Sunburnt Car”
Print & Publishing Lions
– Clemenger BBDO Melbourne for Reform Political Advertising’s “The Misleading Times”
Industry Craft Lions
– TBWA\Australia for mycar Tyre & Auto’s “The Sunburnt Car”
Film Craft Lions
– Revolver + Biscuit Filmworks for Coinbase’s “Everything is Fine” (two shortlists) and Amazon Books’ “Bring a Book to Life”
– TBWA\Media Arts Lab, Sydney for Apple’s “Rick’s Rescue”, created with Scoundrel, ARC, Fin Design + Effects, MassiveMusic, Trafik Los Angeles and Turning Studios
Digital Craft Lions
– Leo for Suncorp’s “Haven” (two shortlists)
– HERO McCann for Mastercard’s “Transit Tales”
– VML Sydney for 1001 Optometry’s “Magnif-Eye”
Social & Creator Lions
– TBWA\Australia for Nissan’s “Nissan Patrol. It’s Out There” and (with Eleven) Billie’s “Bringing Koala Ears Back to Aussie Beaches” (three shortlists)
– Bureau of Everything for Creative Australia’s “Ausify Your Algo”
– We Are Social, Sydney for KFC’s “The Gymtok Menu”
Direct Lions
– Howatson+Company for Selleys’ “If You Can Take It, It’s Yours” (two shortlists)
– Droga5 ANZ for SBS’s “The Ad That Can Only Be Seen On SBS”
– Leo for Suncorp’s “Haven”
Design Lions
– TBWA\Australia for mycar Tyre & Auto’s “The Sunburnt Car” (two shortlists)
PR Lions
– TBWA\Australiafor mycar Tyre & Auto’s “The Sunburnt Car”
– Eleven + TBWA\Melbourne for Billie’s “Bringing Koala Ears Back to Aussie Beaches”
Media Lions
– Special Australia + Special US for Uber Eats’ “Build Your Own Super Bowl Commercial” (three shortlists)
– TBWA\Australia for Nissan’s “Nissan Patrol. It’s Out There.”
Entertainment Lions for Sport
– Octagon Sydney for Rexona’s “Rivals”
Entertainment Lions
– Telepathic, Melbourne + Love and Money, Melbourne for Telepathic Instruments’ “How to Orchid”
Australia has not been shortlisted in Creative B2B, Creative Brand, Pharma, Entertainment Lions for Gaming or Entertainment Lions for Music.
