Cannes Lions has released the first round of shortlists for this year’s awards, with Australia shortlisted 41 times so far.
Categories that have been announced include Audio & Radio, Creative B2B, Creative Brand, Health & Wellness, Outdoor, Pharma, Print & Publishing, Design, Digital Craft, Direct, Entertainment, Entertainment Lions for Gaming, Entertainment Lions for Music, Entertainment Lions for Sport, Film Craft, Industry Craft, Media, PR and Social & Creator.
In total (to date), VML Sydney leads the way with nine shortlists across Health & Wellness and Digital Craft, while TBWA\Sydney follows with six across Health & Wellness, Outdoor, Design, Industry Craft and PR. TWBA Melbourne follows with five across Social & Creator, Media and PR.
SHORTLISTS TO DATE – CANNES LIONS 2026
Health & Wellness Lions
VML Sydney for 1001 Optometry’s “Magnif-Eye” (eight shortlists)
TBWA\Sydney for mycar Tyre & Auto’s “The Sunburnt Car”
Audio & Radio Lions
Supermassive & Musicians Making a Difference for Musicians Making a Difference “Futures” (two shortlists)
M+C Saatchi Australia for Lifeblood “Unlikely Version”
Outdoor Lions
TBWA\Sydney for mycar Tyre & Auto’s “The Sunburnt Car”
Print & Publishing Lions
Clemenger BBDO Melbourne for Reform Political Advertising’s “The Misleading Times”
Social & Creator Lions
TBWA\Melbourne for Nissan’s “Nissan Patrol. It’s Out There” and (with Eleven) Billie’s “Bringing Koala Ears Back to Aussie Beaches” (three shortlists)
Bureau of Everything for Creative Australia’s “Ausify Your Algo”
We Are Social, Sydney for KFC’s “The Gymtok Menu”
Digital Craft Lions
Leo for Suncorp’s “Haven” (two shortlists)
HERO McCann for Mastercard’s “Transit Tales”
VML Sydney for 1001 Optometry’s “Magnif-Eye”
Direct Lions
Howatson+Company for Selleys’ “If You Can Take It, It’s Yours” (two shortlists)
Droga5 ANZ for SBS’s “The Ad That Can Only Be Seen On SBS”
Leo for Suncorp’s “Haven”
Film Craft Lions
Revolver + Biscuit Filmworks for Coinbase’s “Everything is Fine” (two shortlists) and Amazon Books’ “Bring a Book to Life”
TBWA\Media Arts Lab, Sydney for Apple’s “Rick’s Rescue”, created with Scoundrel, ARC, Fin Design + Effects, MassiveMusic, Trafik Los Angeles and Turning Studios
Design Lions
TBWA\Sydney for mycar Tyre & Auto’s “The Sunburnt Car” (two shortlists)
PR Lions
TBWA\Sydney for mycar Tyre & Auto’s “The Sunburnt Car”
Eleven + TBWA\Melbourne for Billie’s “Bringing Koala Ears Back to Aussie Beaches”
Industry Craft Lions
TBWA\Sydney for mycar Tyre & Auto’s “The Sunburnt Car”
Media Lions
Special Australia + Special US for Uber Eats’ “Build Your Own Super Bowl Commercial” (three shortlists)
TBWA\Melbourne for Nissan’s “Nissan Patrol. It’s Out There.”
Entertainment Lions for Sport
Octagon Sydney for Rexona’s “Rivals”
Entertainment Lions
Telepathic, Melbourne + Love and Money, Melbourne for Telepathic Instruments’ “How to Orchid”
Australia has not been shortlisted in Creative B2B, Creative Brand, Pharma, Entertainment Lions for Gaming or Entertainment Lions for Music.