IPA

Knowing how to author and implement a great media strategy can not only make your client, their brand, and your agency famous, it can make you famous too. That’s why the IPA Advanced Certificate in Communications Planning gives you an in-depth, high-level and end-to-end understanding of communications strategy planning. Booking deadline: 17 April 2026

Learn about objective setting, discover how to design a multi-platform campaign measurement programme, gain knowledge of theories of advertising effectiveness and earn the confidence to write an effectiveness paper to showcase your success. Formerly known as the Eff Test.

Created to give future industry leaders an education in agency finance, to help with those important client conversations, and to build the understanding that you need to create great work that delivers a great profit.

Developed with practitioners, the IPA Digital Performance Certificate provides junior practitioners working in the communications industry with an essential grounding in digital performance marketing.

Gain a deep understanding of the challenges we need to overcome and the behaviours we need to change for a more diverse and inclusive advertising industry.

Make better, more informed, more strategic decisions in your role and empower yourself to work more collaboratively, efficiently and effectively with the Effectiveness Essentials Certificate.

Kickstart your career in advertising with the IPA Foundation Certificate. With over 17,000 graduates in over 70 countries, the IPA Foundation Certificate is the world’s number one professional advertising qualification.

The Media Research Essentials Certificate is designed to provide the core media research knowledge and skills that anyone working within the media industry should have to thrive in their career.

Business & Agency Leadership is a three day residential course, renowned as a unique opportunity for agency leaders to equip themselves with the skills necessary to build and lead a resilient and forward-thinking business. Combining presentations from inspiring guest speakers and experts in transformational leadership, these interactive sessions are designed to stretch and challenge your thinking.

Next scheduled date: 2026. There has never been a better time to revisit every aspect of strategic planning, challenging accepted wisdom, and equipping you for the marketplace of tomorrow. Be the most future fit and thought provocative strategist you know. Step away from the agency/work environment for three days of intensive training.