Advertising Council Australia’s creative power brands, including AWARD, This Way Up, Effie Awards and AdSchool, play an integral role in championing creativity, developing the next generation of talent and demonstrating effectiveness. They’re globally recognised as world class, with rich histories at the forefront of industry education, thought leadership, effectiveness and community. To find out how your brand can forge much closer relationships with our high-value members, contact our Partnerships Lead, Brooke Cushing, to discuss a customised partnership opportunity.
This Way Up Advertising Festival
This Way Up is Australia’s only pure play advertising festival of creativity, providing unrivalled access to 11,000+ creative, marketing and advertising decision makers, opinion leaders and tastemakers.
This Way Up aims to push creative boundaries, champion the best thinking, increase marketers’ desire to do better work, and encourage the business community to recognise that creativity applied to all aspects of business propels growth.
The creative industry’s flagship festival returns to Sydney’s iconic Museum of Contemporary Art from 13-15 August, featuring the globally-recognised AWARD Awards, judging, two days of speaker sessions and international keynotes, AWARD Uni, AWARD Hall of Fame black tie dinner, the Gold Pencil Award Party and for the first time, the AWARD Trivia Night.
The Effies
Now in its 15th year, the annual Australian Effie Awards honour the most significant advertising and marketing effectiveness achievements within Australia, celebrating great ideas that achieve real results, and the strategy that goes into creating them.
Annually, 30+ of Australia’s leading CMOs and a total of 300+ senior industry executives judge submissions, and these exclusive awards culminate in a night of nights on 10th October 2024!
AWARD Awards
APAC’s most prestigious creative awards program, AWARD Awards is recognised locally and globally as the region’s ‘one to win’.
In close association with D&AD and One Club, there were record entries in 2023 with 1,669 entrants.
The creative industry’s flagship festival, This Way Up, returns to Sydney’s iconic Museum of Contemporary Art from 13-15 August and features the globally-recognised AWARD Awards and judging combined with an exciting new AWARD Trivia Night on the first night of the festival to kick off the festivities.
AdSchool
AdSchool has provided quality education for over 40 years and the curriculum is curated by industry experts at the top of their game. They help advertising and marketing professionals refine their skills in strategy, experience design, account management, manager fundamentals and more.
With a range of courses tailored to meet the industry’s changing needs, AdSchool offers an opportunity to upskill, learn from industry experts, and acquire the tools needed to advance in your career.
Advertising Council Australia (ACA) CEO Tony Hale said: “Over 2022 and 2023, fifty percent of AdSchool graduates were promoted within 12 months, demonstrating how the program can help fast track careers.
Undertaking an AdSchool course improves the quality of your work, provides relevant, industry-specific training, and unparalleled access to experienced advertising practitioners.
Our Partnerships Lead Brooke Cushing would love to have a chat with you about how we can work together, so please reach out to her at brooke@adcouncil.org.au.