Advertising
Council
Australia

Advertising Pays

About the report


A comprehensive report examining the value of advertising to the Australian economy, and how it can be used by business and government to achieve strategic objectives.

Brought to you by Deloitte.

Download a free executive summary, register for a free soft copy of the full report or purchase a hardcopy of the report and downloadable infographics.

 

Explore the key findings of this report
What’s in the full report?

The value of Advertising to the Economy

  • How advertising delivers economic benefits
  • The econometric analysis
  • Advertising expenditure

Employment Impact of Advertising

  • Direct and supply chain employment
  • Advertising supported industries and occupations

How Advertising drives success for Business and Government

  • Role of advertising in corporate strategy
  • Advertising as an investment in brand
  • Public benefits of advertising
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How to order
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Single copy – $115 includes postage and handling
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International
Single copy – $125 includes postage and handling
Multiple copies – $120 per copy includes postage and handling

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