The Australasian Writers and Art Directors Association (AWARD) is proud to present, Creative Masterclass by Steve Harrison, an exclusive event to be held in three capital cities this March.
Dubbed ‘the greatest Direct Marketing Creative of his generation’, the ex-Wunderman Global Creative Director will run exclusive courses in Melbourne (1 March), Sydney (3 March) and Perth (9 March).
The one-day masterclass features two sessions where professionals will learn how to write copy that
works – whether it be writing the all-important brief that leads to inspiring creative, an attention
grabbing headline or copy that impacts, engages and motivates audiences.
Additionally, AWARD is running exclusive screenings of Harrison’s acclaimed documentary Changing The World Is The Only Fit Work For A Grown Man followed by a Q&A session with Steve Harrison in Melbourne (1 March) and Perth (7 March).
AWARD Chairman Wilf Sweetland said this is a rare opportunity for creative agencies and freelancers alike: “With an impressive career spanning more than 25 years, Steve is a creative guru and master copywriter like no other. We are excited and honoured to be partnering with him to deliver this exclusive event series in Australia.”
While running his agency, HTW, Harrison won more Cannes Lions in his discipline than any creative director in the world. Following his departure from agency life he went on to pen his first book How To Do Better Creative Work, which became the most expensive advertising book of all time when it traded on amazon.co.uk at £3,854 a copy.
In 2013, Harrison wrote the biography of the 1960s adman Howard Gossage, Changing The World Is The Only Fit Work Of A Grown Man – which, in 2015, was the basis for his feature documentary of the same name.
Gossage is often credited as the first adman to realise the potential of building PR and other media into his marketing plans, as well as inventing interactive advertising, community building and an early form of social media.
The documentary has only ever been screened by AWARD, D&AD, The One Club, Goodby Silverstein & Partners, Luerzer’s Archive and M.A.D. School Singapore.
For more information about the masterclass and screening times, please refer below or visit