key findings
The advertising industry contributes a substantial $53bn to economic growth. Driving competition and innovation, advertising has the power to improve market efficiency and deliver direct price benefits to consumers. It generates growth across sectors and creates valuable employment opportunities.
ADVERTISING PAYS 2023 REPORT
For the launch event video, key findings, Ad Pays toolkit, infographic and more:
What’s in the full report
THE VALUE OF ADVERTISING TO THE ECONOMY
- How advertising delivers economic benefits
- The econometric analysis
- Costs of advertising
EMPLOYMENT IMPACT OF ADVERTISING
- Direct and supply chain employment
- Advertising-supported industries and occupations
ADVERTISING IMPACT ON BUSINESS SUCCESS
- Role of advertising in corporate strategy
- Advertising as an investment in brand
- Social benefits of advertising