About the report
What’s in the full report?
The value of Advertising to the Economy
- How advertising delivers economic benefits
- The econometric analysis
- Advertising expenditure
Employment Impact of Advertising
- Direct and supply chain employment
- Advertising supported industries and occupations
How Advertising drives success for Business and Government
- Role of advertising in corporate strategy
- Advertising as an investment in brand
- Public benefits of advertising
How to order
Download a soft copy of the 2016 report
Reports in PDF format are free for ACA and CPC members and $50 + GST for Non-Members.
Members can contact firstname.lastname@example.org for their discount code and enter it at checkout.
Purchase a hard copy of the 2016 report
Printed copies of the report are available for $80 + GST and postage (Aus).
International postage fee (if applicable): $20 AUD