Advertising Pays

About the report

A comprehensive report examining the value of advertising to the Australian economy, and how it can be used by business and government to achieve strategic objectives.

Brought to you by Deloitte.



Explore the key findings of this report
What’s in the full report?

The value of Advertising to the Economy

  • How advertising delivers economic benefits
  • The econometric analysis
  • Advertising expenditure

Employment Impact of Advertising

  • Direct and supply chain employment
  • Advertising supported industries and occupations

How Advertising drives success for Business and Government

  • Role of advertising in corporate strategy
  • Advertising as an investment in brand
  • Public benefits of advertising



How to order

Download a soft copy of the 2016 report

Reports in PDF format are free for ACA and CPC members and $50 + GST for Non-Members.
Members can contact for their discount code and enter it at checkout.


Purchase a hard copy of the 2016 report

Printed copies of the report are available for $80 + GST and postage (Aus).
International postage fee (if applicable): $20 AUD


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