Showcasing Success – How to Excel in LGBTQ+ Inclusive Marketing. With over 10% of Australians identifying as LGBTQ+, it’s vital for brands to move beyond token gestures and show consistent, year-round commitment.
Event overview
As brands prepare for Pride Season and Mardi Gras, agencies need to improve their LGBTQ literacy and connection strategies. Hank and Polly from TheyConnect will share case studies of top brands and agencies excelling in inclusivity, offering practical tips to enhance your agency’s engagement and impact.
Event Details
DATE
Tuesday, 19 November 2024
TIME
12:00 PM – 1:00 PM AEDT
PRICE
Free
PANELLISTS
Hank Paul (they/them)
Hank makes the most of their 32 hours in the day, holding multiple roles as an LGBTQIA+ advocate, social entrepreneur, writer, podcaster and public speaker. In 2024 Hank was named the LGBTQIA+ Business Disrupter by the Star Observer and SGLBA. They are the Co-Founder of TheyConnect, Head of Marketing at Transgender Victoria, and the author of Queer Owned. Hank can be found contributing to industry-leading publications such as Mumbrella, heard on podcasts including Online Marketing Made Easy with Amy Porterfield, and seen on TikTok, LinkedIn and Instagram.
Polly Parker (she/her)
Live music queen, strategic marketer, cat parent and surprisingly outdoorsy for her pale complexion. Polly has navigated the corporate world with a flair of colour (and data-driven results) for some of the largest brands in Australia. Combining strategic marketing expertise with driving positive change, Polly brings marketing muscle to TheyConnect, using her skills in strategy, brand building, and campaign communications to advance your brand’s marketing objectives. In all aspects of life, Polly is a passionate advocate for equality, diversity, and championing the rights of marginalised communities.