1 hour 12:00 PM AEDT
The AANA has launched an updated Code of Ethics, due to come into force on 1 February 2021. Included in the new Code are important changes regarding portrayal of harmful gender stereotypes, sexualised imagery in advertising, violence, and health and safety guidelines.
The AANA Code of Ethics is the cornerstone of the Australian advertising industry’s self-regulatory system.
Originally developed in 1997 as part of a tripartisan agreement between advertisers, agencies (creative/media) and media owners, it is designed to ensure advertising and other forms of marketing communications are legal, decent, honest and truthful.
Since its inception, the Code has undergone regular reviews to ensure it continues to align with community standards.
As professional advertisers, it’s critical that our community stay abreast of the Code and its accompanying Practice Notes.
We encourage all members to participate in this important regulatory training opportunity.