Effie’s presents The Work Behind The Work

Following the Australian Effie Awards, we ask the best in the business to come along and share their infinite wisdom and discuss their winning cases. Sponsored by ThinkTV

2020 Key Dates

No event scheduled yet for 2020.

2019 Event

In 2019 ACA Sponsored by ThinkTV were excited to present ‘The Work Behind The Work’, a special event giving our members a unique opportunity to hear from Peter Field (direct from the UK) and Robert Brittain as they unveiled their ground-breaking new report ‘What is Driving Effectiveness in Australian Advertising?’

This report is a first look at the new Australian Effies Database and marks the only time anywhere in the world outside the UK that a report on advertising effectiveness will have validated the conclusions of Peter’s renowned research work with fellow effectiveness guru Les Binet.

As a bonus, the evening featured case studies of two of the winners from the 2019 Effie Awards.

The 2019 cases presented by: 


How reviving its original purpose reversed 8 years of decline for NRMA Insurance  – The Monkeys and IAG 

Speakers: Mark Green (Group CEO / Co-Founder)

Turning a box of nothing into breakfast for WA kids  – The Brand Agency

Speakers: Hannah Muirhead (Strategy Director)

MC – Steve Weaver (Director of Research, Insights & Education) from ThinkTV


Great Northern “Overtaking the Classics to become Australia’s favourite beer” – Clemenger BBDO 

Speakers: Jonny Berger (General Manager, Clemenger BBDO), Lilian Sor (Chief Strategy Officer, Clemenger BBDO), Antonia Ciorciari (Associate Director, Great Northern Brewing Co), Evan Roberts (ECD Clemenger BBDO)

Officeworks  – AJF GrowthOps 

Speakers: Pieter-Paul von Weiler (Chief Strategy Officer, AJF GrowthOps), Susan Bird (Head of Account Management, AJF GrowthOps). 


How reviving its original purpose reversed 8 years of decline for NRMA Insurance  – The Monkeys and IAG 

Speakers: Michael Hogg (Head of Planning) and Brent Smart (CMO)

ALDI Good Different Phase 2: Questioning the cult of loyalty – BMF 

Speakers: Christina Aventi (Executive Planning Director), Jennifer Rhodes (Data Insights & Effectiveness Director), Kellie Box (Strategic Planner)