Join ACA and renowned international strategist Kevin Chesters for Better Together — a sharp, culture-first session on how shared purpose and identity build stronger teams and braver work.
Event overview
What do the Hells Angels, Taylor Swift fandom, and the best creative agencies have in common? Advertising Council Australia and acclaimed strategist and author Kevin Chesters will unpack exactly that — in a provocative industry event at Clemenger Group Sydney.
With a career spanning Wieden+Kennedy London, Saatchi & Saatchi, Ogilvy, Dentsu and more, Chesters will explore the tribal behaviours that drive loyalty, purpose, and breakthrough work, and why the best ideas don’t survive unless they belong to something bigger.
Key takeaways:
- Why gangs are successful entities
- Why and how to reclaim the word and the concept for good
- The ten elements that make gangs successful, and examples of how to apply them to your business to power stronger teams and culture-first creativity.
ABOUT KEVIN CHESTERS
Kevin has 30 years’ experience leading strategy for agencies and clients including Wieden+Kennedy London, Dentsu, Saatchi & Saatchi and Ogilvy. He is a prolific industry commentator who has lectured on creativity and storytelling, with his first book, The Creative Nudge, an Amazon best-seller. His sharp mind, straight talk and cultural insight brings a powerful perspective on what makes creative teams thrive. www.kevinchesters.com
Event Details
Thursday 10 July 2025
6:00 PM – 8:00 PM
Clemenger Group Sydney, Level 2, Pier 8/9/23 Hickson Rd, Millers Point, Sydney
$45 for ACA members & $ 70 for non-members