SBS Inclusion Program – Online


Maximise the benefits of diversity and inclusion. Make your organisation a place where people want to be.



The SBS Inclusion Program is a collection of online courses that provide individual self-paced learning in the areas of inclusion and diversity.

It is designed to give everyone working in the advertising industry core skills and knowledge around inclusion in general, and specifically around other diversity dimensions: Aboriginal and Torres Strait Islander, cultures, LGBTIQ+, gender equity, disability, age and appropriate workplace behaviour including Respect@Work and Psychosocial Risk legislation.

What are the benefits
  • Diversity of thinking is essential to creative innovation 
  • Highly engaging and binge-able
  • Tells real stories and makes complex information accessible to all
  • Provides practical things you can do on a day to basis to make interactions with diverse people a little easier
  • Not about political correctness
  • Not the end of the process – a beginning
  • Each course was created by SBS in collaboration with specially selected partners who are experts/thought leaders in that particular diversity area.

You can find out more information about our Collaboration partners on the Inclusion Program Website.

What to expect

All the SBS Inclusion Program courses/modules are highly engaging online learning experiences. They tell real stories, create empathy, make complex information digestible, and provide practical things people can do on a day-to-day basis.

Content is largely delivered as short films, animations that make difficult concepts easier to understand, and interviews featuring real stories from diverse people, academics, and managers of diverse teams. It is complemented by activities designed to make people think about themselves. Further reading provides more detailed information on specific topics and links to a range of resources.

Note: There are no formal assessments, pass or fail, however, there are some activities within the course that need to be completed.

Who’s it for?

An essential qualification for everybody within the advertising, media or marketing industry.

No matter what level of seniority you are in your business, it is the responsibility of everyone to take positive action to drive forward change in the industry and indeed the world.

Course Content

The SBS Inclusion Program includes eight courses/modules:

Appropriate Workplace Behaviour with Respect@Work course

  • Respect@Work report findings and legislation on sexual harassment
  • Positive duty requirements around sexual harassment
  • Psychosocial hazards, trauma and how employers can minimise these hazards
  • Discrimination, bullying, harassment, victimisation, and vilification
  • Manager and supervisor responsibilities, responses, and recommended management action
  • Impacts on individuals and organisations
  • Role of bystanders
  • Reasonable adjustments.

Core Inclusion course

  • The “Why?” of inclusion
  • The benefits of diversity and inclusion
  • Intersectionality
  • Unconscious bias and assumptions
  • Core inclusion skills: curiosity, respect and empathy
  • Building an inclusive organisation
  • Flexibility
  • Inclusive design.

First Nations course

Produced by leading Indigenous creative agency, Carbon Creative, the course explores eight themes central to the understanding of Aboriginal and Torres Strait Islander cultures as it applies to the workplace.

  • An introduction to Aboriginal and Torres Strait Islander cultures
  • Who are Aboriginal and Torres Strait Islander peoples
  • The importance of family and kinship in Aboriginal and Torres Strait Islander cultures
  • The impacts of colonisation: understanding the past to make sense of today
  • Grasping the impact: the Stolen Generations and intergenerational trauma
  • Working together, moving forward, and celebrating success
  • The Uluru Statement from the Heart and the First Nations Voice to Parliament

LGBTIQ+ course

  • The “Why?” of LGBTIQ+ inclusion
  • Letters and labels
  • Coming out
  • Allies and role models
  • Everyday conversations
  • Gender diversity
  • LGBTIQ+ policies.

Gender Equity course

  • The “Why?” of gender equality
  • The gender pay gap
  • Everyday sexism
  • Recruitment and promotions
  • Flexibility
  • Sexual harassment
  • Domestic violence
  • Women in leadership.

Disability course

  • The “Why?” of disability inclusion
  • Types of disability
  • Assumptions about disability
  • How society perceives disability
  • Neurodiversity
  • Mental health
  • Technology and disability
  • How to include disability in the workplace.

Generational Diversity course

  • Ageism: the big picture
  • Discrimination and the law
  • The intergenerational workforce
  • Younger workers and older workers
  • Ageism and gender.

Cultural Diversity course

  • The “Why?” of cultural inclusion
  • Understand what culture is, and recognise that it impacts all aspects of behaviour
  • Cultural differences and similarities
  • Understand how written, verbal and non-verbal expressions might vary across cultures
  • Cultural adaptation
  • Hofstede’s dimensions
  • Australia by the numbers.