Strategic Thinking
8 WEEKS, 2 HOURS PER WEEK
(30 MINUTE ON-DEMAND LECTURE, 90-MINUTE LIVE TUTORIAL & ASSESSMENTS)
Find the insight. Build the argument. Prove it worked.
ABOUT THIS COURSE
Strategic thinking isn’t a department. It’s what sits underneath every brief, pitch and campaign, and
it’s a craft that can be taught rather than a talent you either have, or you don’t.
Over eight weeks, you’ll learn to interrogate research and find the insight buried in it, turn a messy
business problem into a brief a creative team wants to answer, and build an argument that survives
contact with a room full of stakeholders.
You’ll leave able to write a brief that earns a good answer, defend a position under pressure, and
show what the work did for the business.
Who’s it for?
For people working across creative, media, PR, in-house and client-side teams.
Meet your Facilitators & Lecturers
From one of Australia’s most awarded strategists to seasoned professionals shaping global campaigns, Core Strategic Planning gives you access to key insights and learnings from over 15 industry experts with lived experience.
Weekly facilitators (live session)
Matthew Richards
Sebastian Revell
Zac Martin
Virginia Pracht
Graham Alvarez-Jarratt
Jez Reilly
Hannah Muirhead
Lecturers (on-demand content)
Dave Hartmann
Eloise Liley
Marie Conley
Fran Clayton
Alison Tilling
Simon Gibson
Alexandra Nel
Kit Lansdell
Tim Collier
Course Structure
Over eight short weeks, you’ll be delivered bite-sized content designed to fit your schedule—anytime, anywhere. The best part? It takes no more than three hours a week.
Duration
Part-time.
Delivery
On-demand 30-minute lectures for flexible learning combined with in-person 90-minute tutorials to help you apply theory to practice. Weekly tutes for online courses will be delivered virtually.
Assessment
Practical projects, collaborative exercises, and a final capstone presentation to industry peers and mentors.
See how it has worked for others
“If you’re looking to sharpen your strategic thinking… grow your network, and challenge yourself, I couldn’t recommend this course more highly.”
Bianca Eales
Associate Strategy Director, Mindshare (Formerly Senior Account Manager, OMD)
“Over the past few months, this course has fundamentally changed the way I think about strategy. A huge thank you to our facilitators for generously sharing your knowledge, challenging our thinking, and pushing us to ask better questions.”
Amisha Sharan
Media Manager, Redhanded Agency (Omnicom)
Why AdSchool?
Why AdSchool?Quality education you can trust
AdSchool’s industry-certified learning combines rigour with real-world application, preparing you for the dynamic challenges of our industry.
“Fly the Standard” of professionalism
Join a forward-thinking community setting new benchmarks for strategic excellence in Australian advertising and marketing.
Belong to a community
AdSchool’s supportive space for high achievers connects you with industry experts, mentors, and peers committed to advancing their – and your – craft.