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An exclusively curated selection of this year’s most celebrated commercials and case studies by Dave Bowman, Chief Creative Officer, Publicis Groupe ANZ.

2025 Winners

Paris Paralympics 2024: Considering What?

AGENCY: Channel 4, London

CLIENT: Channel 4

AWARDED:
Grand Prix Cannes Lions (Film)
Bronze Cannes Lions (Film)

Better on a Better Network

AGENCY: Bear Meets Eagle On Fire, Sydney

CLIENT: Telstra

AWARDED:
Grand Prix Cannes Lions (Film Craft)
Gold Cannes Lions (Film Craft)
Gold Cannes Lions (Film)
Bronze Cannes Lions (Film)

Donkey

AGENCY: Revolver, Sydney

CLIENT: Telstra

AWARDED:
Gold Cannes Lions (Film Craft)
Silver Cannes Lions (Film Craft)

B2B

Caption with Intention

AGENCY: FCB Chicago, Chicago

CLIENT: Academy of Motion Picture Arts & Sciences – Rakish – Chicago Hearing Society

AWARDED:
Grand Prix Cannes Lions (Brand Experience and Activation)
Grand Prix Cannes Lions (Design)
Grand Prix Cannes Lions (Digital Craft)
Titanium Cannes Lions
Gold Cannes Lions (Entertainment)
Gold Cannes Lions (Innovation)
Gold Cannes Lions (Digital Craft)
Silver Cannes Lions (Brand Experience and Activation)
Silver Cannes Lions (Entertainment)
Bronze Cannes Lions (Creative B2B)

Vaseline Verified

AGENCY: Ogilvy, Singapore

CLIENT: Unilever

AWARDED:
Grand Prix Cannes Lions (Social and Creator)
Grand Prix Cannes Lions (Health and Wellness)
Titanium Cannes Lions
Gold Cannes Lions (Media)
Silver Cannes Lions (Social and Creator)
Silver Cannes Lions (Direct)
Silver Cannes Lions (Media)
Silver Cannes Lions (PR)
Bronze Cannes Lions (PR)

Fizzooka

AGENCY: BBH, London

CLIENT: Perfetti Van Melle

AWARDED:
Silver Cannes Lions (Social and Creator)
Bronze Cannes Lions (Entertainment Lions for Gaming)

HERALBONY

AGENCY: HERALBONY Co., Ltd., Iwate Prefecture

CLIENT: HERALBONY

AWARDED: Gold Cannes Lions (Glass: The Lion For Change)

Three Words

AGENCY: Publicis Conseil, Paris

CLIENT: AXA

AWARDED:
Grand Prix Cannes Lions (Direct)
Grand Prix Cannes Lions (Creative Business Transformation)
Titanium Grand Prix Cannes Lions
Gold Cannes Lions (PR)
Gold Cannes Lions (Creative Strategy)
Silver Cannes Lions (Direct)
Silver Cannes Lions (PR)
Silver Cannes Lions (Glass: The Lion for Change)
Silver Cannes Lions (Creative Strategy)
Bronze Cannes Lions (Direct)

The Final Exam

AGENCY: Energy BBDO, Chicago

CLIENT: Change the Ref

AWARDED:
Gold Cannes Lions (Media)
Gold Cannes Lions (Entertainment Lions for Gaming)
Bronze Cannes Lions (Direct)
Bronze Cannes Lions (Media)
Bronze Cannes Lions (Brand experience and activation)
Bronze Cannes Lions (Digital Craft)
Bronze Cannes Lions (Entertainment Lions for Gaming)

Dove Real Beauty Redefined for the AI Era

AGENCY: Mindshare, New York

CLIENT: Dove

AWARDED:
Grand Prix Cannes Lions (Media)
Silver Cannes Lions (Media)

SATO 2531

AGENCY: Dentsu Digital, Tokyo

CLIENT: Asuniwa

AWARDED:
Gold Cannes Lions (Creative Data Lions)
Gold Cannes Lions (Creative Strategy)
Silver Cannes Lions (PR)
Bronze Cannes Lions (PR)
Bronze Cannes Lions (Creative Strategy)

The Best Place in the World to Have Herpes

AGENCY: FINCH, Sydney

CLIENT: New Zealand Herpes Foundation

AWARDED:
Grand Prix Cannes Lions (Grand Prix For Good)
Grand Prix Cannes Lions (Lions Health Grand Prix For Good)
Gold Cannes Lions (Film)
Gold Cannes Lions (Health and Wellness)
Bronze Cannes Lions (Sustainable Development Goals)

Hidden Tags

AGENCY: Uzine, Lisbon

CLIENT: IKEA

AWARDED:
Gold Cannes Lions (Direct)
Gold Cannes Lions (Creative Data Lions)
Silver Cannes Lions (Direct)
Silver Cannes Lions (Brand Experience and Activation)
Bronze Cannes Lions (Creative Data Lions)

The Comments Section

AGENCY: Droga5 ANZ, Part of Accenture Song, Sydney

CLIENT: Meat & Livestock Australia

AWARDED:
Silver Cannes Lions (Film)

Find Your Friends

AGENCY: Apple, Cupertino

CLIENT: Apple

AWARDED:
Gold Cannes Lions (Film)
Gold Cannes Lions (Film Craft)

Pedigree Caramelo

AGENCY: AlmaBBDO, Sao Paulo

CLIENT: Pedigree

AWARDED:
Titanium Cannes Lions
Gold Cannes Lions (Creative Strategy)
Silver Cannes Lions (Direct)
Bronze Cannes Lions (Social and Creator)

Redditor Edit

AGENCY: Leo, London

CLIENT: Skoda

AWARDED:
Gold Cannes Lions (Social and Creator)
Silver Cannes Lions (Social and Creator)

Flock

AGENCY: TBWA\Media Arts Lab, Los Angeles

CLIENT: Apple

AWARDED:
Silver Cannes Lions (Film)
Silver Cannes Lions (Film Craft)
Bronze Cannes Lions (Film Craft)

B2B

Act Like You Know

AGENCY: GoDaddy, Scottsdale

CLIENT: GoDaddy

AWARDED:
Grand Prix Cannes Lions (Creative B2B)

Resale

AGENCY: Africa Creative DDB, Sao Paulo

CLIENT: Budweiser

AWARDED
Gold Cannes Lions (Social and Creator)
Silver Cannes Lions (Direct)

A$AP Rocky – Tailor Swif

AGENCY: Iconoclast, Los Angeles

CLIENT: A$AP Rocky 

AWARDED:
Gold Cannes Lions (Film Craft)
Gold Cannes Lions (Entertainment Lions for Music)
Silver Cannes Lions (Film Craft)

Warren

AGENCY: Apple, Cupertino

CLIENT: Apple

AWARDED:
Silver Cannes Lions (Film)

B2B

A Tale As Old As Websites

AGENCY: Squarespace, New York

CLIENT: Squarespace

AWARDED:
Gold Cannes Lions (Film Craft)
Silver Cannes Lions (Film)
Silver Cannes Lions (Film Craft)
Bronze Cannes Lions (Film Craft)

Guao Guao

AGENCY: Lepub, Milan

CLIENT: Desperados

AWARDED:
Gold Cannes Lions (Film Craft)
Silver Cannes Lions (Film Craft)

Obsessed

TEAM: Cocogun, Australia

FILM BRIEF:
Create an engaging 60-second film ad in 48 hours. This year, Ovarian Cancer Action asked competitors to craft a powerful, uplifting film for World Ovarian Cancer Day (8 May 2026).

AWARDED:
Shortlisted (Young Lions Film)

Victoria has a secret

TEAM: El Taier DDB, Guatemala

FILM BRIEF:
Create an engaging 60-second film ad in 48 hours. This year, Ovarian Cancer Action asked competitors to craft a powerful, uplifting film for World Ovarian Cancer Day (8 May 2026).

AWARDED:
Gold (Young Lions Film)